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English for Sales: Upper-Intermediate course

60 lessons built around the challenges of sales leadership — from your first sales team to your own leadership story. Every lesson brings new words, recordings to listen to and grammar in context, and words from earlier lessons keep coming back so you don't forget them.

Descoperă cursul „Engleză pentru vânzări” la englishschool.pro, conceput special pentru manageri de vânzări și specialiști seniori din Moldova. Acest curs la nivelul Upper-Intermediate (B2–C1) te ajută să îți îmbunătățești abilitățile de comunicare în afaceri și să închei tranzacții importante.

Откройте для себя курс «Английский для продаж» на englishschool.pro — онлайн-платформе для взрослых в Молдове. Этот курс уровня Upper-Intermediate (B2–C1) создан специально для менеджеров по продажам и опытных специалистов, желающих уверенно заключать сделки на международном рынке.

60 lessons10 units1,267 words to learnCEFR B2 → C1
Unit 1

Leading a sales team

Lesson1

From top seller to sales manager

Grammar reviewTense and aspect review: simple, continuous and perfect forms and what each one adds

23 new words: player-coach, first-time sales manager, to manage former peers, to stop selling, to sell through others, team quota…

player-coachfirst-time sales managerto manage former peersto stop sellingto sell through othersteam quotaindividual quotarep performanceto earn credibilityto lead by exampleto resist the urgeto jump on callsto take over dealshands-off coachingmanagement rhythmpipeline inspectionteam cadenceto delegate dealsleadership identitygrowing painssteep transitionto find your feetmanager mindset

Lesson2

Coaching one-to-ones

New grammarThe future in the past: was going to, was about to, would, was supposed to, was to Regula →Правило →

21 new words: deal coaching, skill gap, behaviour change, to role-play a call, to give actionable feedback, growth goal…

deal coachingskill gapbehaviour changeto role-play a callto give actionable feedbackgrowth goaldisengaged repto read between the linesto raise a sensitive issuerecurring one-to-oneto cancel at short noticerep-owned agendasounding boardto open upmorale checkunspoken frustrationto pick someone's braincoaching questionskill drilldevelopment goalto unblock a rep

Lesson3

Delegating accounts and decisions

New grammarVerb + object + infinitive: let / make / help someone do; allow / expect / encourage / persuade / enable someone to do Regula →Правило →

23 new words: account assignment, territory carve-out, decision rights, pricing authority, to empower reps, to micromanage…

account assignmentterritory carve-outdecision rightspricing authorityto empower repsto micromanagemicromanaging managerto let reps decideto expect reps to ownguardrailsdeal approvalto sign off on discountsroom for manoeuvrejudgement callto back a repsafety netbottleneckto pick up the slackoutcome-focusedtrust but verifyto step backdeal ownershipescalation path

Lesson4

Difficult reps

New grammarHabits and annoying behaviour: will / would, be always + -ing, keep (on) + -ing Regula →Правило →

23 new words: lone wolf, prima donna, lead hoarder, deal sandbagger, to undercut colleagues, to steal leads…

lone wolfprima donnalead hoarderdeal sandbaggerto undercut colleaguesto steal leadsturf warto clash withpersonality clashto hold a grudgeto air grievancespassive aggressionto bottle things upto smooth things overto mediateto clear the airto bury the hatchettoxic high performerpet hatehigh-maintenance repteam frictionto defuse tensionconflict talk

Lesson5

Building a winning sales culture

New grammarUnreal past: it's (high) time, would rather, as if / as though, suppose / what if + past Regula →Правило →

21 new words: sales culture, winning mindset, leaderboard culture, blame culture, to celebrate losses, to share mistakes…

sales culturewinning mindsetleaderboard cultureblame cultureto celebrate lossesto share mistakespsychological safetyto shoot downcandourgroupthinkto challenge the bosslearning from lossesto normalise failurerecognition cultureto feel heardbenefit of the doubtnon-judgementalwin-loss sharingteam valuescelebration ritualshared standards

Lesson6

Revise and check: the first 100 days as sales manager

Grammar reviewReview: tenses and aspect, the future in the past, verb + object + infinitive, habits, the unreal past

21 new words: 100-day plan, early wins, listening tour, to take stock, to inherit a team, to inherit a pipeline…

100-day planearly winslistening tourto take stockto inherit a teamto inherit a pipelineto map out prioritiesto set the toneto make your markhoneymoon periodto win over scepticsto course-correctmomentumin hindsightdefining momentto deliver early resultsreality checkquick assessmentteam baselinefirst team meetingteam assessment

Unit 2

Sales strategy

Lesson7

New logos or account growth?

New grammarContrast and concession: although, even though, whereas, while, despite / in spite of, nevertheless, much as Regula →Правило →

21 new words: new logo, new business, account expansion, land and expand, acquisition cost, net revenue retention…

new logonew businessaccount expansionland and expandacquisition costnet revenue retentioncore segmentto overstretchmarket saturationto diversifyto double downbold betstrategic optionto weigh the risksappetite for growthgrowth levermarket share gaincustomer lifetime valueacquisition strategyretention strategyexpansion motion

Lesson8

Writing a sales strategy

New grammarNominalisation: from verbs and adjectives to nouns in formal writing (decide → the decision to…, available → availability) Regula →Правило →

21 new words: sales strategy document, go-to-market strategy, target segment, sales motion, channel mix, pricing approach…

sales strategy documentgo-to-market strategytarget segmentsales motionchannel mixpricing approachrationalenon-goalsassumptionsdependenciesto circulate for commentto flesh outhigh-level summarykey recommendationdecision requiredto anticipate objectionsdraft versionstrategic prioritiesstrategy offsiteannual sales plancoverage gaps

Lesson9

Scaling the sales team

New grammarAlternatives to if: otherwise, or else, supposing, assuming (that), but for, if it weren't / hadn't been for Regula →Правило →

22 new words: sales hiring plan, ramp curve, time to productivity, sales capacity, headcount model, attrition rate…

sales hiring planramp curvetime to productivitysales capacityheadcount modelattrition ratebackfillenablement programmeonboarding bootcampto scale too fastspan of controlteam lead layerregional expansionhiring ahead of demandcost of a bad hireto stagger hiringproductivity per repsales productivityhiring velocityrep onboardingtalent benchhiring mistake

Lesson10

Discounting today, paying tomorrow

New grammarPast modals of necessity and criticism: needn't have vs didn't need to, could have, ought to have, was supposed to Regula →Правило →

21 new words: discounting habit, end-of-quarter discount, price erosion, margin leakage, to train customers to wait, list price integrity…

discounting habitend-of-quarter discountprice erosionmargin leakageto train customers to waitlist price integritydeep discountto give away marginvalue erosiondiscount creepto defend pricefalse economyshort-termismto bite the bulletto come back to hauntto pay the priceprice disciplinepricing resetdiscount disciplinepricing powerwalk-away discipline

Unit 3

Key accounts and big deals

Unit 4

Ethics, rules and trust

Lessons 21–60 are in the full level. Get all 60 lessons of this level for 210 lei, paid once: yours to keep.

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Lesson21

Sales governance and approvals

New grammarAdvanced relative clauses: preposition + which / whom, of which, whereby, sentence relative "which" Regula →Правило →

21 new words: sales governance, approval matrix, commercial committee, signing authority, delegation of authority, contract approval…

sales governanceapproval matrixcommercial committeesigning authoritydelegation of authoritycontract approvalnon-standard contractfinance reviewaudit trailpolicy ownerexception processescalation routegovernance frameworkoversightcommercial approvalcontract governanceapproval chainsign-off levelrule exceptionpolicy breachgovernance review

Lesson22

Regulated selling and compliance

New grammarThe subjunctive and formal requirements: insist / require / recommend / demand that someone (should) do; it is essential / vital that… Regula →Правило →

21 new words: regulated product, financial promotion, suitability check, disclosure statement, consent capture, compliance monitoring…

regulated productfinancial promotionsuitability checkdisclosure statementconsent capturecompliance monitoringaudit findingto pass an auditmock auditcorrective action planregulatory deadlinerecord-keepingevidence of compliancescripted disclosuregood practicecompliance checkscript auditconsent capture processcompliance officeraudit readinessregulator visit

Lesson23

Speaking up in sales

Grammar reviewConditionals and wishes review: mixed and inverted conditionals, wish / if only + past and past perfect

21 new words: whistleblower, to blow the whistle, ethics hotline, protected disclosure, retaliation, to speak out…

whistleblowerto blow the whistleethics hotlineprotected disclosureretaliationto speak outwrongdoingcover-upinternal inquiryanonymityto come forwardto turn a blind eyeinflated figuresfake bookingsethics committeemoral courageto raise the alarmfake revenuebooking fraudto report misconductethics officer

Lesson24

Revise and check: the compliance briefing

Grammar reviewReview: negative inversion, verb + preposition + -ing, advanced relative clauses, the subjunctive, conditionals

20 new words: compliance briefing, policy update, regulatory change, risk exposure, third-party risk, sanctions screening…

compliance briefingpolicy updateregulatory changerisk exposurethird-party risksanctions screeninganti-briberygifts and hospitalitysuspicious activityreporting obligationto brief senior managementneed-to-knowlegal counselexposure to finesethical culturetone at the topzero tolerancelessons for managerstraining completionpolicy refresh

Unit 5

Technology and the modern sales team

Lesson25

The sales tech stack

New grammarNoun phrases: compound nouns and compound adjectives (a two-week, data-heavy rollout; a well-tested, low-latency model) Regula →Правило →

21 new words: sales tech stack, revenue operations, sales operations team, CRM administrator, data hygiene, pipeline dashboard…

sales tech stackrevenue operationssales operations teamCRM administratordata hygienepipeline dashboardforecasting softwareconversation intelligence platformsales engagement tooltool sprawlintegration projectsingle source of truthuser adoptionchange fatiguethree-year contracttime-consuming adminwell-designed workflowlong-term investmentvendor selectionimplementation partnersystem integration

Lesson26

AI-written outreach

New grammarModals of deduction with continuous, perfect and passive infinitives: must be running, might have been trained on, can't have been tested Regula →Правило →

20 new words: AI-generated email, personalisation at scale, prompt, output quality, to fact-check, plausible but wrong…

AI-generated emailpersonalisation at scalepromptoutput qualityto fact-checkplausible but wrongmade-up detailhuman reviewbrand voicespam filterdeliverabilityover-automationrobotic toneresponse qualityto rely too heavily onreputation riskAI copygeneric emailtemplate fatiguehuman edit

Lesson27

Prospecting data and privacy

New grammarDiscourse markers for argument: admittedly, arguably, granted, that said, even so, on balance, by the same token Regula →Правило →

20 new words: prospect data, contact database, data vendor, data enrichment, opt-in, legitimate interest…

prospect datacontact databasedata vendordata enrichmentopt-inlegitimate interestdo-not-contact requestdata retentionto scrape contactspurchased listprivacy complaintdata ethicsprospect listprivacy regulationopt-out requestdata brokerconsent rulesethical prospectingpurchased datacold list rules

Lesson28

Recorded calls and client trust

New grammarMore passive forms: the get-passive, need + -ing, passive gerunds and infinitives (being asked, to be told, having been chosen) Regula →Правило →

20 new words: call recording notice, recorded line, call review process, coaching clip, quality score, transparency with clients…

call recording noticerecorded linecall review processcoaching clipquality scoretransparency with clientsclient consentrecording policydata storageaccess rightsto delete a recordingtrust signalclient concernprivacy by defaultrecording consentcall transcriptcoaching libraryprivacy noticeclient data rightsstored calls

Lesson29

Will AI replace salespeople?

SkillsUseful phrases for a balanced argument and your own position: On the one hand…, It could be argued that…, I'd tend to…, Where I stand is…

20 new words: automation of selling, AI sales agent, relationship selling, transactional sale, complex sale, job displacement…

automation of sellingAI sales agentrelationship sellingtransactional salecomplex salejob displacementreskillingirreplaceable skillsempathyjudgementto augment sellersproductivity gainsalarmist viewbalanced viewfuture-proof sellerhuman sellerAI agentbuyer preferencedigital buyercareer risk

Lesson30

Revise and check: the sales tech panel

Grammar reviewReview: compound noun phrases, modals with continuous and passive infinitives, discourse markers, passive forms, argument phrases

21 new words: tech panel, panel moderator, panellist, vendor pitch, to scale a pilot, to kill a project…

tech panelpanel moderatorpanellistvendor pitchto scale a pilotto kill a projectshiny object syndrometo take a stancenuanced viewunintended consequencesto strike a balanceclosing remarksthought-provokingaudience question cardto oversimplifyinnovation budgetrisk-takingvendor demotool overloadadoption metricspanel debate

Unit 6

Growth, pricing and performance

Lesson31

The ideal customer profile

New grammarQuantifiers for precise meaning: a great deal of, the vast majority of, hardly any, a handful of, few / a few, little / a little, a fraction of Regula →Правило →

21 new words: ideal customer profile, firmographics, segment fit, best-fit accounts, bad-fit customers, account tiering…

ideal customer profilefirmographicssegment fitbest-fit accountsbad-fit customersaccount tieringtier-one accounttarget account listaccount-based sellingbuying triggersintent signalsearly adoptersloyal corelookalike accountsto qualify harderto say no to bad fitprecise targetingtarget marketaccount scoringfit scorehigh-value segment

Lesson32

Campaigns that drive pipeline

New grammarCause and effect: lead to, result in, stem from, give rise to, account for, be attributable to, bring about Regula →Правило →

21 new words: pipeline generation, demand generation, outbound campaign, account-based campaign, sourced pipeline, influenced pipeline…

pipeline generationdemand generationoutbound campaignaccount-based campaignsourced pipelineinfluenced pipelineattributionto drive meetingsknock-on effectunderlying causecorrelationcausal linktest campaigncontrol groupseasonal effectmeeting volumepipeline velocitycampaign resultchannel performancelead conversioncampaign ROI

Lesson33

Pricing and discount strategy

New grammarApproximate numbers and degree: roughly, just under, well over, upwards of, in the region of, the best part of; fractions and percentages Regula →Правило →

21 new words: price realisation, discount band, price floor, price ceiling, value-based price, price anchoring…

price realisationdiscount bandprice floorprice ceilingvalue-based priceprice anchoringprice increaseto communicate a price risegrandfathered pricerenewal upliftmargin targetdeal profitabilitydiscount approval rateaverage discountprice list reviewdiscount policypricing tierprice negotiationmargin protectionlist priceprice change

Lesson34

Saying no to bad deals

New grammarConcession with -ever and no matter: however + adjective, no matter how / what / who, whatever, whoever, wherever Regula →Правило →

21 new words: bad deal, unprofitable client, scope creep, custom request, to walk away from a deal, opportunity cost…

bad dealunprofitable clientscope creepcustom requestto walk away from a dealopportunity coststrategic fitto dilute focusdistractionsqueaky wheelgut instinctevidence-based decisionto placateto appeaseto stick to your gunsto cave intough calldeal qualificationred-flag dealrisky termsprofitable growth

Lesson35

Win rates and churn

Grammar reviewDescribing trends and statistics (review): verbs and nouns (a sharp rise in…), prepositions by / of / at / from… to

20 new words: loss rate, churn rate, gross retention, net retention, lapsed client, win-back campaign…

loss ratechurn rategross retentionnet retentionlapsed clientwin-back campaignexit interviewyear-on-yearquarter-on-quartersteady declinesharp riseto bottom outto reboundto stagnateseasonal dipoutlierto plateauretention trendlost clientclient base

Lesson36

Revise and check: the quarterly business review

Grammar reviewReview: quantifiers, cause and effect, approximate numbers, concession with -ever, describing trends

21 new words: revenue scorecard, headline number, to beat forecast, to miss forecast, shortfall, to underperform…

revenue scorecardheadline numberto beat forecastto miss forecastshortfallto underperformbudget variancesales spendcost of saleto double down onto cut lossesheadwindstailwindsyear to dateon courseoff coursekey learningplan for next quarterrevenue reviewboard updateforecast miss

Unit 7

Influence and negotiation at the top

Lesson37

Selling to the C-suite

New grammarTact and diplomacy: distancing with past forms and modals (I was wondering if…, I'd have thought…, Wouldn't it be better to…?, It might be an idea to…) Regula →Правило →

23 new words: C-suite, executive buyer, chief financial officer, power map, ally, detractor…

C-suiteexecutive buyerchief financial officerpower mapallydetractorto bring someone on sidepolitical capitalbehind the scenesinformal influencehidden agendavested interestto sound someone outto tread carefullydiplomatic approachto step on someone's toesto ruffle feathersbusiness outcome languageexecutive meetingCFO languagevalue caseROI storybusiness case for the client

Lesson38

Pitching to your own board

New grammarEmphasis: do / did for emphasis, the very…, at all, whatsoever, by no means, not in the slightest Regula →Правило →

21 new words: board pitch, investment request, sales headcount request, cost of doing nothing, compelling case, to frame an argument…

board pitchinvestment requestsales headcount requestcost of doing nothingcompelling caseto frame an argumentto cut to the chasebottom line up frontto anticipate pushbackto field tough questionsto secure fundinggreen lightto lose the roomto land a messageairtimefollow-up noteboard approvalinvestment casebudget requestrevenue plangrowth plan

Lesson39

Negotiating multi-year deals

SkillsUseful phrases for bargaining, conditional offers and closing a deal (We'd be prepared to… if…, That's as far as we can go, Shall we shake on it?)

21 new words: multi-year agreement, enterprise negotiation, procurement lead, walk-away price, anchor price, counter-proposal…

multi-year agreemententerprise negotiationprocurement leadwalk-away priceanchor pricecounter-proposalto drive a hard bargainto sweeten the offerramp schedulepackage dealfinal offerwe'd be prepared to… if…shall we shake on itcontract termrenewal termprice escalatortermination rightvolume tiernegotiation strategyconcession plandeal structure

Lesson40

Managing your VP of sales

New grammarTentative suggestions: might want to, could always, it might be worth + -ing, you may wish to, there's something to be said for Regula →Правило →

22 new words: managing up, no-surprises rule, to flag risks early, to bring solutions, forecast honesty, working preferences…

managing upno-surprises ruleto flag risks earlyto bring solutionsforecast honestyworking preferencesto push back respectfullycompeting prioritiesweekly digestachievement logto advocate for your teamair coverto keep someone in the loopgentle nudgeupward communicationVP of salesexecutive trustpriority shiftescalation emailboss relationshipto keep your VP informedmanager expectations

Lesson41

When a client contract goes wrong

New grammarAdvanced reporting: no backshift for things still true; the passive in reporting (It was agreed that…, They are reported to…); reporting nouns (an assurance that…, a claim that…) Regula →Правило →

22 new words: contract dispute, disputed invoice, penalty clause, service credits, to withhold payment, breach claim…

contract disputedisputed invoicepenalty clauseservice creditsto withhold paymentbreach claimarbitrationmediationtermination noticeverbal promiseto backtrack onto renege onassuranceto honour a commitmentin good faithto salvage a relationshipamicable settlementstatement of workchange orderimplementation delayscope disputeclient escalation

Lesson42

Revise and check: the renegotiation

Grammar reviewReview: diplomatic language, emphasis, negotiation phrases, tentative suggestions, advanced reporting

21 new words: renegotiation, terms of business, price review clause, indexation, carve-out, exclusivity clause…

renegotiationterms of businessprice review clauseindexationcarve-outexclusivity clauseminimum commitmentto waive a feeredlined draftcounterpartybinding agreementto countersigneffective dateaddendumto iron out detailssticking pointagreement in principlereseller marginchannel agreementcontract termsrenewal clause

Unit 8

Hiring and developing sellers

Lesson43

Writing a sales job ad

New grammarPerfect and passive infinitives and gerunds: to have done, to be done, having done, being done Regula →Правило →

22 new words: sales job ad, uncapped commission, base-to-variable ratio, ramp quota, candidate pool, employer brand…

sales job aduncapped commissionbase-to-variable ratioramp quotacandidate poolemployer brandto deter applicantsinclusive wordingrock-star languageto overstate requirementsessential criteriadesirable criteriahybrid sales roleterritory descriptionto be shortlistedrecruitment agencyapplicant trackingto screen candidatesto stand out from other employersearnings potentialcareer growthsales culture pitch

Lesson44

Interviewing sales candidates

New grammarNegative and follow-up questions: Didn't you…? Wouldn't it…? What made you…? How come…? What would you have done if…? Regula →Правило →

21 new words: sales interview, role-play exercise, mock discovery call, competency question, track record evidence, quota history…

sales interviewrole-play exercisemock discovery callcompetency questiontrack record evidencequota historyto probe an answerred herringscoring rubricinterviewer biashalo effectculture fitcoachabilitygritto make an offerinterview debriefsecond-round interviewsales assessmentcandidate scorecardhiring signalsales aptitude

Lesson45

Diversity in sales teams

New grammarGeneralising and qualifying: tend to, on the whole, by and large, to a large extent, as a rule, in most cases, there is a tendency for Regula →Правило →

23 new words: diverse sales team, underrepresented group, representation, belonging, neurodiversity, reasonable adjustment…

diverse sales teamunderrepresented grouprepresentationbelongingneurodiversityreasonable adjustmentgender pay gapglass ceilingallyshipmicroaggressionstereotypeinclusive meetingemployee networktokenismequal opportunityto widen the talent poolblind screeninglived experienceto amplify voicesdifferent selling stylesinclusive hiringteam diversitysales mentoring

Lesson46

Leading remote sales teams

New grammarDependent prepositions with nouns and adjectives: aware of, responsible for, approach to, impact on, reliance on, in favor of, keen on Regula →Правило →

21 new words: remote sales team, distributed team, team ritual, virtual sales floor, video-call fatigue, isolation…

remote sales teamdistributed teamteam ritualvirtual sales floorvideo-call fatigueisolationsense of communitywritten updatesasynchronous coachingto over-communicatestatus updatework-life boundaryremote allowancein-person kickoffreliance on toolscommitment to targetsapproach to coachingimpact on moraleteam chatremote coachinghome office

Lesson47

Quota pressure and burnout

Grammar reviewHypothetical meaning (review): wish, if only, it's (high) time, would rather, as if / as though

20 new words: quota pressure, exhaustion, always-on culture, end-of-quarter stress, to overcommit, sabbatical…

quota pressureexhaustionalways-on cultureend-of-quarter stressto overcommitsabbaticalmental health daywellbeing supportto pace yourselfcynicismdetachmentto hit a wallrunning on emptyto decompressworkaholicto come up for airwarning signs of stressstress signaloverworkrecovery time

Lesson48

Revise and check: the hiring committee

Grammar reviewReview: perfect and passive infinitives and gerunds, negative questions, generalising, dependent prepositions, hypothetical meaning

22 new words: hiring committee, candidate pack, split vote, job level, to downlevel, pay band…

hiring committeecandidate packsplit votejob levelto downlevelpay bandoffer lettercommission plan negotiationbackground checkto ghost a candidatehiring freezeto fast-trackbar raiserdeciding votehiring barsigning bonuscompeting offerto withdrawstart dateleveling decisionfinal interviewreference check

Unit 9

Sales communication

Lesson49

CRM notes and call summaries

New grammarEllipsis in notes and short forms: dropping subjects, articles and auxiliaries (Fixed bug in…, Needs review, Tested locally, Not ready yet) Regula →Правило →

21 new words: call summary, CRM note, next step logged, due date, decision captured, for information…

call summaryCRM notenext step loggeddue datedecision capturedfor informationfor decisionnote formshorthandbullet summarykey pointsrisk notedto log a summarymeeting recaprecap emailclean notessearchable notesdeal noteCRM hygienenote templatenext-step date

Lesson50

Sales reports for leadership

New grammarCohesion: this / these + summarising noun (this approach, these risks), the former / the latter, such, respectively, the above Regula →Правило →

21 new words: leadership report, key findings, commentary, to condense, to distil, succinct…

leadership reportkey findingscommentaryto condenseto distilsuccinctskimmablesupporting evidencethe formerthe latterrespectivelyappendicesone-page summaryto trimwordypaddingsummary tablefinal reportboard summarycommentary sectionexecutive brief

Lesson51

Writing to customers clearly

SkillsUseful phrases for plain-language writing: explaining changes, giving instructions, replacing jargon (In short…, This means you can…, You no longer need to…, To do this, …)

21 new words: customer letter, plain English, jargon-free, price change notice, contract summary, renewal notice…

customer letterplain Englishjargon-freeprice change noticecontract summaryrenewal noticeservice updateFAQ pagestep-by-step guideto rewordto spell outreading ageto talk down toin shortthis means you canyou no longer need toto do thiscustomer-friendlyclient-friendly wordingplain wordingsimpler words

Lesson52

Delivering bad news to clients

SkillsUseful phrases for bad news, apologies and polite refusals (I'm afraid…, We're unable to…, We sincerely apologize for…, I appreciate this isn't what you were hoping for)

21 new words: to break bad news, to soften the blow, regrettably, to decline a request, polite refusal, to let someone down gently…

to break bad newsto soften the blowregrettablyto decline a requestpolite refusalto let someone down gentlysincere apologyinconvenience causedto acknowledge frustrationto empathiserevised timelineto over-apologiseto sugar-coatnon-apologyI'm afraidI appreciate this isn't what you hopeddelivery delayprice increase newsbad news callhonest updateprice rise message

Lesson53

Speaking at the sales kickoff

New grammarFronting and inversion for effect: So complex was the bug that…, Such was the demand that…, Only then did…, Here comes… Regula →Правило →

22 new words: keynote slot, breakout session, award ceremony, speaker notes, stage fright, dry run…

keynote slotbreakout sessionaward ceremonyspeaker notesstage frightdry runto ad-libaudience engagementopening hookclosing lineto overrunto captivatespeaker biosession hostteam energyrallying speechstanding ovationwalk-on musicannual themekickoff themestage presenceteam awards

Lesson54

Revise and check: the sales blog article

Grammar reviewReview: ellipsis in notes, cohesion, plain-language and bad-news phrases, fronting and inversion

21 new words: company blog, sales leadership article, catchy headline, opening paragraph, first draft, word count…

company blogsales leadership articlecatchy headlineopening paragraphfirst draftword countto publishto promote on social mediareadershipcomments sectionguest articlebylinecontent calendarevergreen contentto repurpose contentarticle seriesto edit downhot takeclickbaitblog draftarticle idea

Unit 10

Success and leadership

Lesson55

Self-made sales legends

Grammar reviewNarrative tenses (review and extension): past perfect continuous, the future in the past, would have, was to have done

21 new words: sales legend, self-made fortune, humble start, door-to-door beginnings, first big break, to build an empire…

sales legendself-made fortunehumble startdoor-to-door beginningsfirst big breakto build an empireto go from zerosetbackto defy the oddsmentor figuresignature techniquelegendary dealto be remembered forfounding storymythfactbiographyto inspire a generationsales herofamous closerfirst fortune

Lesson56

Going independent: sales consulting

New grammarPurpose and precaution: in case, so as not to, in order not to, for fear of, lest, so that… wouldn't Regula →Правило →

20 new words: sales consultant, fractional sales leader, interim sales director, day rate, retainer, success fee…

sales consultantfractional sales leaderinterim sales directorday rateretainersuccess feescope of workto underchargeto niche downrepeat businessfeast or faminequiet periodfinancial cushionprofessional insurancelimited companyto set your ratesto turn down workindependent consultantclient portfolioconsulting fee

Lesson57

The ethics of persuasion

Grammar reviewConditionals (review and extension): inverted, mixed, without if (but for, otherwise, supposing)

22 new words: persuasion, manipulation, dark pattern, hard-to-cancel contract, informed consent, social proof…

persuasionmanipulationdark patternhard-to-cancel contractinformed consentsocial proofscarcity tacticurgency tacticto exploit trustto look the other waycomplicitmoral responsibilityharm reductionfor the greater goodpublic interestto resign in protestethical sellinglong-term trustcustomer interestcode of practiceethical persuasionsales manipulation

Lesson58

Building a sales legacy

Grammar reviewInversion and emphasis (review): negative inversion, fronting, emphatic do, cleft sentences

21 new words: legacy, mentoring, protégé, sales academy, internal promotion, to hand over the reins…

legacymentoringprotégésales academyinternal promotionto hand over the reinsstewardshipunsung herolabour of lovelong-term thinkingto give creditloyal clients for lifeto be rememberedalumni networkto train the next generationrare talentlasting impactsales mentorknowledge transferleadership pipelinefarewell speech

Lesson59

The future of sales leadership

Grammar reviewSpeculating about the future (review and extension): be set to, be poised to, may well, in all likelihood, is bound to, future perfect and continuous

21 new words: future of sales leadership, revenue leader, data-driven coaching, AI copilot, buyer-led sales, self-serve channel…

future of sales leadershiprevenue leaderdata-driven coachingAI copilotbuyer-led salesself-serve channelhybrid sales teamskills of the futureto be poised toin all likelihoodinflection pointhype cyclemainstream adoptionto leapfrogwild cardto hedge your betshuman judgementtrust economyleadership agilityfuture skillssales leader of the future

Lesson60

Revise and check: your sales leadership story

Grammar reviewReview: all the course grammar

21 new words: leadership story, career narrative, to bounce back from, career highlight, proudest deal, long-term ambition…

leadership storycareer narrativeto bounce back fromcareer highlightproudest deallong-term ambitionto reinvent yourselfto give backmentoring otherswell-earnedbittersweetto come full circleto pay it forwardnext chapterto raise a glassto reminisceto look back fondlyroad aheadparting wordsleadership journeycareer milestones

Despre cursul English for Sales, nivelul Upper-Intermediate

Dacă ești în căutarea unor lecții de engleză online care să se potrivească ritmului tău și să te ajute în carieră, ai ajuns în locul potrivit. Cursul nostru „Engleză pentru vânzări” este destinat managerilor de vânzări și vânzătorilor seniori care au nevoie de un nivel Upper-Intermediate (CEFR B2 → C1) pentru a comunica fluent cu clienții internaționali, a discuta strategii și a conduce echipe de vânzări. Fie că vrei să urmezi un curs de engleză pentru afaceri sau să găsești un mediu flexibil de învățare direct de pe telefon, această programă acoperă toate aspectele esențiale.

Programa conține 60 de lecții structurate în 10 unități tematice bine definite: de la conducerea unei echipe de vânzări și strategii de piață, până la conturi-cheie, contracte complexe, etică, tehnologie și inteligență artificială în vânzări. Vei explora subiecte practice precum stabilirea prețurilor și a reducerilor, discuții cu nivelul executiv C-suite, scrierea notițelor în CRM sau susținerea unei prezentări la o conferință de vânzări.

Pe parcursul celor 60 de lecții vei învăța structuri avansate de gramatică integrate în mediul profesional. Vei învăța forme precum viitorul în trecut, verbe cu obiect și infinitiv, limbajul pentru comportamente enervante, trecutul nereal, structuri de contrast și concesie, nominalizarea în scrierea formală, alternative la condiționale, modale de trecut pentru critică și necesitate, precum și tehnici de atenuare și distanțare (hedging). De asemenea, programul acoperă inversiuni negative, clauze participiale, structuri relative avansate și elemente de coeziune textuală.

Vocabularul este un punct central: vei învăța între 20 și 30 de cuvinte noi per lecție, totalizând 1267 de termeni specializați, cu reluarea constantă a cuvintelor învățate anterior. Fiecare lecție include exerciții interactive, înregistrări audio, texte de citit, un dicționar încorporat cu traduceri în română și rusă, precum și o listă personală de cuvinte, totul adaptat pentru utilizarea pe telefonul mobil.

După finalizarea acestui nivel, vei putea negocia cu încredere, vei gestiona conturi mari, vei înțelege nuanțele etice și juridice ale contractelor și vei vorbi cu ușurință despre strategii de prețuri și performanță. Vei avea o exprimare nuanțată, clară și persuasivă, specifică unui profesionist de top în domeniul vânzărilor.

Poți începe complet gratuit: primele 10 lecții sunt accesibile oricui, fără a fi nevoie de un cont. Următoarele 10 lecții (lecțiile 11–20) sunt gratuite prin crearea unui cont simplu cu nume și e-mail. Întregul nivel de 60 de lecții pentru studiu individual costă doar 210 lei, cu plată unică, acces pe viață și garanție de rambursare de 14 zile.

Dacă preferi îndrumarea unui profesor, poți opta pentru lecții individuale online. O ședință durează 50 de minute, costă 250 de lei, iar prima lecție de probă este complet gratuită. Începe-ți parcursul la englishschool.pro și du-ți abilitățile de vânzări în limba engleză la următorul nivel.

Întrebări și răspunsuri

Ce nivel de engleză îmi trebuie pentru a începe acest curs?

Acest curs se adresează nivelului Upper-Intermediate (CEFR B2 spre C1). Este ideal pentru manageri de vânzări și seniori care folosesc deja limba engleză, dar vor să își perfecționeze limbajul de afaceri și negocierile complexe.

Cum funcționează accesul gratuit și plata pentru întregul curs?

Poți accesa primele 10 lecții gratuit, fără cont. Lecțiile 11–20 sunt gratuite dacă îți creezi un cont cu e-mailul. Întregul nivel cu 60 de lecții costă 210 lei pentru acces pe viață, iar prima lecție cu profesorul este gratuită.

Pot studia direct de pe telefonul mobil?

Da, toate lecțiile, exercițiile interactive, înregistrările audio și dicționarul integrat funcționează excelent pe orice telefon, oferindu-ți libertatea de a învăța oricând și oriunde.

О курсе English for Sales, уровень Upper-Intermediate

Если вы ищете качественные уроки английского онлайн или курс делового английского, который поможет вам в карьере, наш продукт создан именно для вас. Программа «Английский для продаж» разработана для менеджеров и старших специалистов с уровнем Upper-Intermediate (CEFR B2 → C1), которым необходимо свободно вести переговоры, обсуждать стратегии и управлять командами на английском языке. Платформа полностью адаптирована для занятий с мобильного телефона в удобное для вас время.

Курс включает 60 уроков, разделенных на 10 подробных модулей: управление командой продаж, стратегия, работа с ключевыми клиентами и крупными сделками, этика и доверие, технологии и ИИ в продажах, рост и ценообразование, влияние на высшем уровне, найм сотрудников, коммуникация и лидерство. Темы уроков охзывают реальные бизнес-ситуации: от создания победной культуры продаж и анализа потерянных мега-сделок до ценообразования, работы с C-suite, заметок в CRM и выступлений на конференциях.

Грамматический материал подается последовательно и глубоко. Вы освоите такие темы, как будущее в прошедшем, конструкции с verbs + object + infinitive, выражение привычек и раздражающего поведения, нереальное прошлое, средства противопоставления и уступки, номинализацию в официальном письме, альтернативы условиям, прошедшие модальные глаголы для критики и необходимости, а также средства смягчения высказываний (hedging). Программа также затрагивает отрицательную инверсию, причастные обороты, сложные относительные придаточные и средства когезии.

Лексическая часть включает 20–30 новых слов на урок (всего 1267 терминов), причем пройденный материал регулярно повторяется. Каждая страница содержит интерактивные упражнения, аудиозаписи, тексты для чтения, встроенный словарь с переводом на русский и румынский языки, а также ваш личный список слов. Всё это работает прямо в браузере вашего смартфона.

После завершения курса вы сможете уверенно вести переговоры на высшем уровне, аргументированно отстаивать свою позицию, заключать сложные контракты и управлять продажами без языкового барьера. Ваша речь станет точной, профессиональной и убедительной, что критически важно для топ-менеджеров в сфере продаж.

Вы можете начать обучение совершенно бесплатно: первые 10 уроков доступны без регистрации. Уроки с 11 по 20 открываются бесплатно после создания аккаунта (нужны только имя и email). Полный курс из 60 уроков для самостоятельного изучения стоит 210 леев (единоразовый платеж, пожизненный доступ и гарантия возврата денег в течение 14 дней). Если вам нужен преподаватель, вы можете записаться на индивидуальный онлайн-урок: 50 минут стоят 250 леев, а первый пробный урок предоставляется бесплатно.

Вопросы и ответы

Какой уровень английского необходим для этого курса?

Курс рассчитан на уровень Upper-Intermediate (CEFR B2 → C1). Он подойдет менеджерам по продажам и специалистам, которые уже владеют языком, но хотят освоить профессиональную лексику и продвинутую грамматику для бизнеса.

Как устроена оплата и бесплатный доступ к урокам?

Первые 10 уроков доступны бесплатно всем без создания аккаунта. Уроки 11–20 открываются бесплатно после регистрации по email. Полный доступ ко всем 60 урокам стоит 210 леев навсегда, а первый урок с преподавателем проводятся бесплатно.

Удобно ли проходить обучение с мобильного телефона?

Да, все материалы — интерактивные упражнения, аудио, тексты и встроенный словарь — оптимизированы для работы на смартфонах, поэтому вы можете учиться в любом месте и в любое время.

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