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English for Sales: Advanced course

60 lessons built around the work of revenue leaders — from writing a revenue strategy to drafting your own leadership manifesto. Every lesson brings new words, recordings to listen to and grammar in context, and words from earlier lessons keep coming back so you don't forget them.

Descoperă „English for Sales”, un curs de engleză online de nivel Advanced (C1–C2) creat special pentru lideri de vânzări și directori de venituri din Moldova. Parcurge 60 de lecții structurate în 10 unități pentru a stăpâni comunicarea executivă la cel mai înalt nivel.

Откройте для себя «English for Sales» — онлайн-курс английского языка уровня Advanced (C1–C2), созданный специально для руководителей отделов продаж и директоров по выручке в Молдове. Пройдите 60 уроков в 10 модулях, чтобы овладеть искусством деловой коммуникации на высшем уровне.

60 lessons10 units1,258 words to learnCEFR C1 → C2
Unit 1

Revenue strategy

Lesson1

Writing the revenue strategy

Grammar reviewThe toolkit of formal writing (review): nominalisation, the passive, hedging and cohesion

23 new words: revenue strategy, revenue engine, growth thesis, diagnosis, guiding policy, coherent actions…

revenue strategyrevenue enginegrowth thesisdiagnosisguiding policycoherent actionsgo-to-market architecturerevenue mixrecurring revenueone-off revenuestrategic pillarto articulate a thesisstrategic coherenceresource allocationstrategic driftto concentrate firepowerboilerplate ambitionto translate strategy into targetsoperating cadenceunit economicspayback periodgrowth efficiencyrevenue thesis

Lesson2

Direct, partners or self-serve?

New grammarNoun clauses as subjects and objects: the fact that…, whether…, what…, how… (What worries me is whether…) Regula →Правило →

21 new words: route to market, direct sales force, partner channel, self-serve motion, product-led growth, hybrid motion…

route to marketdirect sales forcepartner channelself-serve motionproduct-led growthhybrid motionchannel economicscustomer acquisition costto cannibaliseto disintermediatemarketplace listingstrategic allianceto de-risk a channelmake-or-break decisionswitching costsdependency on partnerscoverage efficiencyto rebalance channelschannel strategydirect-to-customerchannel partner economics

Lesson3

Long-term revenue bets

New grammarThe formal future: be to, be expected to, be slated to, be poised to, be on the verge of, be destined to Regula →Правило →

21 new words: revenue horizon, adjacent segment, new vertical, international expansion, platform play, option value…

revenue horizonadjacent segmentnew verticalinternational expansionplatform playoption valueasymmetric betdownside protectionto place a betto be slated toto be on the verge oflong-range planscenario planningdiscontinuityweak signalsecond-order effectto stress-test assumptionswild-card scenarioportfolio of betsgrowth betnew market entry

Lesson4

Challenging the CEO's number

New grammarStance and viewpoint adverbials: frankly, ironically, tellingly, understandably, technically speaking, from a legal standpoint Regula →Правило →

21 new words: board target, top-down number, plan gap, stretch target, unrealistic quota, to speak truth to power…

board targettop-down numberplan gapstretch targetunrealistic quotato speak truth to powerprincipled standto dig your heels into stake your credibilityto fall on your swordyes-manexecutive whimto temper expectationsto level with someonehill to die onface-saving compromiseolive branchto choose your battlescredible planboard expectationcredible number

Lesson5

The sales leadership offsite

SkillsUseful phrases for leading a strategic discussion: framing, steering, parking, converging (Let me frame the question…, Can we park that?, Where are we converging?)

21 new words: leadership offsite, sales leadership team, facilitator, to frame the question, to steer a discussion, to park an issue…

leadership offsitesales leadership teamfacilitatorto frame the questionto steer a discussionto park an issueto convergeto divergebreakout groupstraw man planto pressure-testdot votingto synthesiseworking hypothesispre-reading packground rulesto reach closureto surface disagreementto land the planeto rein in a tangentleadership alignment

Lesson6

Revise and check: the revenue plan memo

Grammar reviewReview: noun clauses, the formal future, stance adverbials, strategic discussion phrases

20 new words: narrative memo, six-page memo, crisp prose, key bet, to commit publicly, counter-intuitive finding…

narrative memosix-page memocrisp prosekey betto commit publiclycounter-intuitive findingtenetto codifylodestarcascade briefingall-hands callto rally the sales forcerallying cryto make it stickstaying powerto rebaselineannual refreshrevenue narrativeannual operating plansales charter

Unit 2

Scaling the revenue organisation

Lesson7

From 20 to 200 sellers

New grammarAdvanced comparison: every bit as…, nowhere near as…, a far cry from…, more of a… than a…, twice the size of Regula →Правило →

20 new words: hypergrowth sales team, hiring spree, coordination overhead, tribal knowledge, to codify the playbook, to professionalise selling…

hypergrowth sales teamhiring spreecoordination overheadtribal knowledgeto codify the playbookto professionalise sellingstart-up hustleprocess debtmanagement layerflat structurescaling painsto institutionalisefounder-led salesfirst sales leadersrepeatable motionenablement debtgrowth stagemanagement benchsales leadership layerscaling playbook

Lesson8

Designing the sales organisation

New grammarComplex prepositions: in view of, with regard to, by virtue of, in light of, notwithstanding, on behalf of, in the wake of Regula →Правило →

20 new words: sales org design, segment-based team, geographic team, vertical team, overlay specialist, solutions engineer…

sales org designsegment-based teamgeographic teamvertical teamoverlay specialistsolutions engineercustomer success teamsales development teamaccount coveragenamed accountsterritory modelmatrix reportingdotted-line reportingcentre of excellenceduplication of effortorganisational chartsales leadership rolesregional vice presidentsegment leaderoverlay team

Lesson9

Career frameworks for sellers

New grammarPreparatory "it" as object: make it clear that…, find it hard to…, consider it essential to…, owe it to…, take it for granted that… Regula →Правило →

21 new words: seller career framework, job architecture, individual contributor track, management track, principal account executive, strategic account director…

seller career frameworkjob architectureindividual contributor trackmanagement trackprincipal account executivestrategic account directorpromotion casecalibration sessionsponsorshiphigh-potential sellertalent reviewsuccession pipelineto be passed overcareer plateauceiling rolevisible impactinvisible workretention riskflight riskcareer ladder for sellerspromotion committee

Lesson10

Restructuring the sales force

New grammarCriticism and annoyance with modal perfects: you might have told me, could at least have…, should have known better, needn't have… Regula →Правило →

21 new words: sales restructuring, reduction in force, territory consolidation, role elimination, consultation period, selection criteria…

sales restructuringreduction in forceterritory consolidationrole eliminationconsultation periodselection criteriavoluntary redundancyseverance termsoutplacement supportsurvivor guiltrumour millto leak plansredeploymentgarden leaveexit conversationto handle with dignityregrettable attritionmorale slumplayoff communicationheadcount cutrole mapping

Unit 3

Revenue operations

Unit 4

Contracts, law and governance

Lessons 21–60 are in the full level. Get all 60 lessons of this level for 210 lei, paid once: yours to keep.

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Lesson21

Revenue recognition and reporting

New grammarComplex noun phrases: postmodification and apposition (the decision, taken last spring, to replace…; Ava, our head of data, …) Regula →Правило →

21 new words: revenue recognition, billings, annual recurring revenue, deferred revenue, contract value, multi-element arrangement…

revenue recognitionbillingsannual recurring revenuedeferred revenuecontract valuemulti-element arrangementperformance obligationrestatementaudit adjustmentchannel stuffingreported revenueunderlying revenuedisclosureinvestor relationsearnings callcontracted revenuerenewal revenuebooking policyrevenue leakageearnings qualityrevenue audit

Lesson22

Lawyers and sales leaders

New grammarReporting what sources claim: argue, contend, assert, maintain, acknowledge, concede, dismiss, posit (+ that / + noun) Regula →Правило →

20 new words: commercial counsel, legal review queue, redline turnaround, standard terms, negotiable clause, non-negotiable clause…

commercial counsellegal review queueredline turnaroundstandard termsnegotiable clausenon-negotiable clauselegal privilegeto contendto positto assertto maintainto acknowledgeto dismiss a claimplain-language contractlegaleseto settle out of courtlegal opinioncommercial riskcontract playbookredline negotiation

Lesson23

Competition law for sales teams

Grammar reviewFormal register (review): impersonal passives, the subjunctive, complex prepositions, formal conditionals

21 new words: competition law, antitrust, cartel, price-fixing, bid rigging, market allocation…

competition lawantitrustcartelprice-fixingbid riggingmarket allocationabuse of dominanceexclusive dealingtying arrangementcompetition authoritydawn raidleniency programmeinformation exchangetrade association meetingtacit collusionrefusal to supplyfines regimecompliance trainingcompetitor contact logconsumer harmprice coordination

Lesson24

Revise and check: legal review of a mega-deal

Grammar reviewReview: formal conditionals, formulaic subjunctive, complex noun phrases, reporting what sources claim

20 new words: mega-deal review, deal risk register, likelihood rating, severity rating, residual risk, risk owner…

mega-deal reviewdeal risk registerlikelihood ratingseverity ratingresidual riskrisk ownerto accept a riskto transfer a riskto avoid a riskrisk appetitemitigating clauseescalation thresholdproportionatedisproportionatereasonable expectationassessment outcomesign-off authorityexecutive sign-offdeal committeerisk heat map

Unit 5

Strategic deals and finance

Lesson25

The budget battle for sales

New grammarCollocations of degree: adverb + adjective intensifiers and downtoners (deeply flawed, highly unlikely, utterly convinced, vastly overrated, mildly concerned) Regula →Правило →

21 new words: sales budget, cost of sales ratio, headcount budget, programme spend, incentive budget, to ring-fence funds…

sales budgetcost of sales ratioheadcount budgetprogramme spendincentive budgetto ring-fence fundsto claw backto reallocatezero-based budgetbudget paddingto sandbag a forecastinvestment case for hiringvastly overrateddeeply flawedhighly unlikelyutterly convincedmildly concernedblindingly obviousbitterly disappointedpainfully slowbudget envelope

Lesson26

Cash, collections and payment terms

New grammarAdvanced negation: far from…, anything but…, nothing short of…, not remotely…, by no stretch of the imagination, not least because… Regula →Правило →

21 new words: days sales outstanding, collections, overdue receivables, credit check, credit limit, upfront payment…

days sales outstandingcollectionsoverdue receivablescredit checkcredit limitupfront paymentannual billinginvoice disputebad debtwrite-offcash conversionworking capitalprepaymentlate payment feecredit riskdunning processcollections teamcash forecastrevenue to cashcash crunchpayment discipline

Lesson27

Margins and pricing power

New grammarAdvanced cleft sentences: It wasn't until… that…, All we did was…, The last thing we need is…, What happened was…, It's not that…, it's that… Regula →Правило →

21 new words: gross margin, contribution margin, deal margin, margin erosion, cost inflation, to pass on costs…

gross margincontribution margindeal marginmargin erosioncost inflationto pass on costsdiscount leakageproduct mixpremium tiercost-to-servebreak-even pointoperating leveragemargin expansionvalue-based pricingpricing reviewdiscount controlprofitable dealprice elasticitymix shiftmargin squeezeprofit per deal

Lesson28

Currency, risk and global deals

New grammarWill and would for assumption, characteristic behaviour and refusal (That'll be the cache. It will keep doing that. The model wouldn't answer.) Regula →Правило →

21 new words: currency exposure, exchange-rate risk, pricing in local currency, currency clause, hedging policy, forward contract…

currency exposureexchange-rate riskpricing in local currencycurrency clausehedging policyforward contractnatural hedgecounterparty riskcredit ratingtreasury teamrisk tolerancevolatilityunrealised lossdeal riskcountry riskpolitical riskpayment guaranteeletter of creditexchange rate swingcurrency lossprice adjustment clause

Lesson29

AI and the future of selling

SkillsUseful phrases for speculating and debating the future (I wouldn't rule out…, The jury is still out on…, It remains to be seen whether…, I'd go so far as to say…)

21 new words: AI-driven selling, autonomous sales agent, buyer agent, machine-to-machine negotiation, predictive forecasting, AI deal scoring…

AI-driven sellingautonomous sales agentbuyer agentmachine-to-machine negotiationpredictive forecastingAI deal scoringhuman-in-the-loop sellingtrust deficitto commoditise sellingirreplaceable judgementrelationship premiumthe jury is still outit remains to be seenI wouldn't rule outI'd go so far as to saya game changeroverhypedparadigm shiftend of the salespersonreinventionAI buyer

Lesson30

Revise and check: the board briefing on revenue

Grammar reviewReview: collocations of degree, advanced negation, cleft sentences, will and would for assumption and refusal, speculating phrases

22 new words: board revenue briefing, non-executive director, fiduciary duty, board pack, revenue quality, material risk…

board revenue briefingnon-executive directorfiduciary dutyboard packrevenue qualitymaterial riskdisclosure obligationto brief upwardplain-English summaryboard-level metricfunding requeststaged investmentgo/no-go decisionstage gateaccountability maptone from the topaudit committee chairinvestment appetitecapital disciplineboard confidencerevenue updatequarterly board meeting

Unit 6

Crisis and reputation

Lesson31

When a sales scandal breaks

New grammarThe narrative present and headline grammar (So I'm sitting there and my phone goes off…; Bank Hit By Outage; CEO To Step Down) Regula →Правило →

21 new words: sales scandal, breaking story, news cycle, trending topic, social media storm, online pile-on…

sales scandalbreaking storynews cycletrending topicsocial media stormonline pile-onleaked recordingleaked memoanonymous sourceon the recordoff the recordembargoed releaseto hit the headlinesto spiral out of controlto get ahead of the storypress inquirynewsroommedia monitoringviral clipmedia stormpublic backlash

Lesson32

The public apology for mis-selling

New grammarImpersonal and passive structures for responsibility: mistakes were made, it has come to our attention, it is regrettable that, we take full responsibility for Regula →Правило →

21 new words: press statement, non-denial, to deflect blame, evasive wording, mistakes were made, it has come to our attention…

press statementnon-denialto deflect blameevasive wordingmistakes were madeit has come to our attentionregrettableout of an abundance of cautionremediation programmeindependent reviewcustomer redressto cooperate fullycorporate speakto strike the right tonetone-deafheartfeltcontriteto accept accountabilitycustomer compensationredress schemestatement of regret

Lesson33

Facing the media

SkillsUseful phrases for media interviews: bridging, blocking and flagging (What's really important here is…, I can't speculate on…, The key point is…)

21 new words: media interview, media training, key messages, bridging technique, to block a question, to flag a point…

media interviewmedia trainingkey messagesbridging techniqueto block a questionto flag a pointsoundbiteto go off-messageloaded questiongotcha questionno commenton cameradoorstep interviewto stay on messageto correct the recordspokespersonwhat's really important here isI can't speculate onthe key point ispress conferencemedia handling

Lesson34

Regulators investigate sales practices

New grammarModal verbs in formal documents: shall, shall not, may not, is to, must not, shall be liable, may at its discretion Regula →Правило →

21 new words: regulatory investigation, formal inquiry, information request, enforcement notice, consent order, undertaking…

regulatory investigationformal inquiryinformation requestenforcement noticeconsent orderundertakingremediation plansupervisory authorityon-site inspectionto self-reportvoluntary disclosuremitigating factoraggravating factorstatutory dutysanctionat its sole discretionliable forpenalty calculationregulatory dialogueinvestigation timelineregulator meeting

Lesson35

Rebuilding client trust

New grammarVague language and approximation in speech: sort of, kind of, -ish, and so on, or something along those lines, give or take, stuff like that Regula →Правило →

20 new words: trust recovery, client advisory council, public roadmap, trust centre, service history page, to make amends publicly…

trust recoveryclient advisory councilpublic roadmaptrust centreservice history pageto make amends publiclygrand gestureconsistency over timeto earn back trustscepticismcynicquiet competenceclient confidencetrust indexwin-back programmeservice guaranteehonesty policyreference clientrenewal ratelong road back

Lesson36

Revise and check: the crisis simulation

Grammar reviewReview: the narrative present and headlines, impersonal structures, media phrases, modals in formal documents, vague language

21 new words: crisis simulation, crisis playbook, crisis management team, golden hour, holding line, escalation tree…

crisis simulationcrisis playbookcrisis management teamgolden hourholding lineescalation treespokesperson rotascenario injectafter-action reviewlessons logwar-gamingto role-play a crisisdry-run statementsentiment trackingto stand up a teamcrisis cadencereputation auditresponse protocoltabletop drillstakeholder mapcrisis drill

Unit 7

Mergers, acquisitions and the sales force

Lesson37

Buying a competitor's book of business

New grammarSpoken discourse markers: mind you, as it happens, I mean, still, then again, come to think of it, if you ask me Regula →Правило →

22 new words: book of business, client base acquisition, asset purchase, deal team, advisory fees, deal pipeline…

book of businessclient base acquisitionasset purchasedeal teamadvisory feesdeal pipelinepitch bookmandate lettertransaction costsauction processpreferred bidderclient attrition riskretention of clientsacquisition targetclient bookpurchase pricedeal costsintegration costclient handoverretention bonusasset dealbook valuation

Lesson38

Commercial due diligence

New grammarInversion after as and than; so / nor + auxiliary (…, as did the CFO; more than did any rival; nor did the auditors) Regula →Правило →

21 new words: commercial due diligence, target company, customer concentration, top-ten clients, churn history, win-rate history…

commercial due diligencetarget companycustomer concentrationtop-ten clientschurn historywin-rate historycontract assignabilitychange of control clausekey seller dependencysales compensation liabilitiesdata roomred-flag reportvaluation gapearn-outretention packagesynergy caseintegration riskwalk-away rightclean bill of healthdata room accessmanagement presentation

Lesson39

Announcing the deal to clients

Grammar reviewReview: the formal future, formal conditionals, noun clauses

21 new words: acquisition announcement, client letter, definitive agreement, regulatory clearance, integration plan, day-one readiness…

acquisition announcementclient letterdefinitive agreementregulatory clearanceintegration planday-one readinessaccount continuitynamed account managerprice protectionproduct roadmap promisebrand retirementto wind down a productcustomer migrationchange of control noticecombined sales teamdeal rationaleclient town hallreassurance callclient reassurancejoint letteraccount mapping

Lesson40

Integrating two sales teams

New grammarIdioms and fixed expressions: how much they can change (bite the bullet, have a lot riding on, it's not rocket science, call the shots → who calls the shots?) Regula →Правило →

21 new words: sales integration, two sales cultures, us-and-them, to have a lot riding on, it's not rocket science, to move the goalposts…

sales integrationtwo sales culturesus-and-themto have a lot riding onit's not rocket scienceto move the goalpoststo rock the boatto step up to the platea tall orderto keep your head downto call the shotsnew kids on the blockteething problemsto bridge a divideharmonised comp planterritory overlapintegration fatigueto join forcesintegration roadmapcultural due diligencecomp plan alignment

Lesson41

IPO roadshows and investors

New grammarFormal reference words: that of, those of, the said…, the same, thereof, therein, the aforementioned Regula →Правило →

21 new words: initial public offering, investor roadshow, equity story, investor questions, lock-up period, share price…

initial public offeringinvestor roadshowequity storyinvestor questionslock-up periodshare pricemarket capitalisationprospectusquarterly earnings callguidance rangeactivist investortake-private dealprivate equity firmstrategic buyerflotationbookbuildingIPO windowroadshow deckinvestor dayanalyst coveragestock options

Lesson42

Revise and check: the merger memo

Grammar reviewReview: discourse markers, inversion after as and than, idioms, formal reference words

21 new words: merger memo, integration thesis, revenue synergies, cost synergies, dis-synergy, cross-sell plan…

merger memointegration thesisrevenue synergiescost synergiesdis-synergycross-sell plancombined pipelineseller attritionkey talent listintegration budgetone-off costsrun-rate savingspayback horizonsteering committeeintegration scorecardrealistic synergydownside caseclient retention targetsynergy trackingintegration milestonecombined forecast

Unit 8

Persuasion and executive presence

Lesson43

Kickoff keynote rhetoric

SkillsUseful phrases and devices for keynote rhetoric: the rule of three, contrast, rhetorical questions, callbacks, the pause (Imagine a world where…, Not X, but Y…)

20 new words: keynote address, rhetorical device, rule of three, antithesis, anaphora, callback…

keynote addressrhetorical devicerule of threeantithesisanaphoracallbacksignature linenarrative arcemotional hookto command a roomto land a punchlinepregnant pausecrescendomemorable closeto inspire actionshowmanshipsubstance over styleauthenticitytricolonkickoff energy

Lesson44

Thought leadership for sales leaders

New grammarFronting for style and focus: Gone are the days when…, Central to this is…, Driving the change is…, participle openers Regula →Правило →

21 new words: op-ed, opinion piece, thought leadership, bylined article, editorial pitch, news hook…

op-edopinion piecethought leadershipbylined articleeditorial pitchnews hookcontrarian viewthesis statementto substantiateanecdotal evidencesweeping claimstraw man argumentto steelmanintellectual honestyghostwriterto ghostwriteledekickerpull quoteopinion columneditorial board

Lesson45

Persuading sceptical boards and buyers

New grammar"If" phrases for nuance: if anything, if not, if only to, if at all, if so, if ever, if in doubt Regula →Правило →

22 new words: entrenched view, confirmation bias, motivated reasoning, backfire effect, to meet someone where they are, pilot as proof…

entrenched viewconfirmation biasmotivated reasoningbackfire effectto meet someone where they arepilot as proofsmall winlow-risk trialearly convertchampion networkevidence thresholdto win hearts and mindsresistance to changeto co-opt criticssceptical buyerreference visitchange championto bring sceptics roundquick-win pilotpersuasion plandoubtful boardstakeholder buy-in

Lesson46

Writing for the board

Grammar reviewReview: cohesion, nominal style, cleft sentences for focus

21 new words: board paper, decision paper, recommendation first, options appraisal, status quo option, do-nothing option…

board paperdecision paperrecommendation firstoptions appraisalstatus quo optiondo-nothing optiondecision criteriarisk-adjusted returnconfidence levelassumptions logone-line askboard attentionskim-friendlyto pre-socialisecovering notetight proseto over-explainto bury the recommendationboard-ready paperexecutive brevitypre-read pack

Lesson47

Hard conversations with senior sellers

New grammarPoliteness with continuous forms: I was hoping…, I've been wondering…, Will you be needing…?, We were thinking of… Regula →Правило →

21 new words: senior underperformance, top seller in decline, executive coaching, 360-degree review, derailer, to lead with curiosity…

senior underperformancetop seller in declineexecutive coaching360-degree reviewderailerto lead with curiosityto name the patternradical candourto soften without dilutingdirect but caringdefensivenessto deflect feedbackto sit with discomfortmanaged exitgraceful exitdignityperformance plantough lovefeedback conversationto handle pushbackcareer reset

Lesson48

Revise and check: a big-idea talk

Grammar reviewReview: keynote devices, fronting for style, "if" phrases, continuous forms for politeness

20 new words: talk curation, speaker coaching, eighteen-minute talk, big idea, throughline, personal stake…

talk curationspeaker coachingeighteen-minute talkbig ideathroughlinepersonal stakevulnerability on stagevisual metaphorto make the abstract concretestanding room onlycurator feedbackrun-throughstagecraftspeaker nervesto own the stageclosing imagelasting impressionidea worth spreadingaudience takeawayrehearsed spontaneity

Unit 9

Global selling and culture

Lesson49

Negotiating across cultures

New grammarUnderstatement and euphemism: not entirely convinced, a bit of a challenge, somewhat concerning, let go, rightsizing, to pass away Regula →Правило →

22 new words: cross-cultural negotiation, understatement, euphemism, high-context culture, low-context culture, indirectness…

cross-cultural negotiationunderstatementeuphemismhigh-context culturelow-context cultureindirectnessdirectnesssubtextpolite fictionloss of facenot entirely convincedsomewhat concerningwith all due respectinteresting proposalto lose something in translationintercultural competenceto code-switchlingua francato tone downveiled refusalnegotiation styleface-saving solution

Lesson50

Humour with clients

SkillsUseful phrases for irony, banter and knowing when not to joke (Well, that went well., Said no one ever., I'm only half joking.)

22 new words: banter, irony, sarcasm, deadpan, self-deprecating humour, in-joke…

banterironysarcasmdeadpanself-deprecating humourin-jokerunning joketo rib someoneto lighten the moodgallows humourto fall flatto misfireto cross the linepunching downto laugh it offtongue-in-cheekdry witcomic reliefsaid no one everonly half jokingclient bantericebreaker joke

Lesson51

Reading between the lines in negotiations

New grammarPrepositional verbs at C2: account for, attest to, adhere to, defer to, refrain from, abstain from, allude to, verge on Regula →Правило →

21 new words: implication, to allude to, to hint at, to attest to, to adhere to, to defer to…

implicationto allude toto hint atto attest toto adhere toto defer toto refrain fromto abstain fromto verge onto account fortacit understandingloaded silencetelling detailnonverbal cueto inferconnotationto misconstrueambiguous wordingfaint praiseto implyunstated assumption

Lesson52

English as the language of global deals

New grammarNoun + noun, 's or of: the system owner, the system's owner, the owner of the system — when to use which Regula →Правило →

20 new words: global deal, working language, native-speaker bias, accent bias, shared vocabulary, controlled language…

global dealworking languagenative-speaker biasaccent biasshared vocabularycontrolled languagemachine translationtranscreationidiom-free Englishclarification requestnon-native speakerEnglish proficiencymother tonguecomprehension checkdeal glossarycontract languagenegotiation languageglobal account teamglobal Englishlanguage policy

Lesson53

Precision in proposals and contracts

New grammarArticles and determiners at C2: generic the / a / zero article, the + adjective (the uninitiated), such a / what a, any vs some for nuance Regula →Правило →

22 new words: precision, vagueness, terse, pleonasm, tautology, jargon creep…

precisionvaguenesstersepleonasmtautologyjargon creephedge wordqualifierabsolute statementspecificityconcrete examplethe uninitiatedreader burdento define termsstyle sheetto tighten proseediting passeconomy of wordsto disambiguatecommitment languageprecise promisebinding wording

Lesson54

Revise and check: the international deal summit

Grammar reviewReview: understatement, humor phrases, prepositional verbs, noun + noun / 's / of, articles at C2

21 new words: deal summit, delegation, plenary session, protocol, seating plan, joint statement…

deal summitdelegationplenary sessionprotocolseating planjoint statementside meetingbilateral meetingconsensus wordingto water downdiplomatic languagecultural faux pasgaffeto smooth overnetworking dinnerfollow-up commitmentshost countrysummit agendahandshake momentsummit declarationdeal signing

Unit 10

Leadership and legacy

Lesson55

The new CRO's first board meeting

Grammar reviewReview: formal register — the formal future, formal conditionals, complex prepositions, modals in formal documents

21 new words: board of directors, board chair, independent director, board committee, board minutes, resolution…

board of directorsboard chairindependent directorboard committeeboard minutesresolutionquorumto recuse yourselfboardroom dynamicsexecutive sessionboard evaluationgovernance calendarboard compositionto report to the boardchief revenue officerrevenue committeeboard mandatefirst impression on the boardboard inductiondirector dutiesboard calendar

Lesson56

Sales, regulation and society

Grammar reviewReview: conditionals of every kind, including inverted, mixed and formal (in the event that, given that)

22 new words: consumer protection law, cold-calling rules, do-not-call register, cooling-off rights, fair selling rules, policymaker…

consumer protection lawcold-calling rulesdo-not-call registercooling-off rightsfair selling rulespolicymakerlegislatorpublic consultationevidence-based policyregulatory capturelight-touch regulationprecautionary principleindustry bodycorporate lobbyingcivil societyto testifyparliamentary hearingselect committeelicence to operatepublic trust in sellingpolicy paperlobbying register

Lesson57

Mentoring future sales leaders

Grammar reviewReview: modal verbs and their nuances — will / would for assumption, modal perfects for criticism, tentative suggestions

22 new words: reverse mentoring, career sponsor, to pass on wisdom, hard-won lessons, war stories, developmental feedback…

reverse mentoringcareer sponsorto pass on wisdomhard-won lessonswar storiesdevelopmental feedbackgrowth edgeto outgrow a mentorsuccession planto groom a successorbench strengthto let them fail safelywise counselto take someone under your wingrole-modellingto nurture talentfuture CROnext-generation leadersmentoring circlefuture leadertalent spottingcoaching legacy

Lesson58

Writing your sales memoir

Grammar reviewReview: narrative forms — the narrative present, the future in the past, inversion and fronting for effect

22 new words: sales memoir, autobiography, ghostwritten memoir, narrative voice, chapter outline, formative years…

sales memoirautobiographyghostwritten memoirnarrative voicechapter outlineformative yearsorigin storyreflective writingunreliable narratorto embellishself-mythologyto settle scoresto set the record straightepilogueacknowledgementsbook launchreading tourpublishing dealliterary agentfirst-person accountmemoiristbook deal

Lesson59

Selling and the human future

Grammar reviewReview: speculation and stance — formal future, hedging, stance adverbials, if-phrases

21 new words: attention economy, persuasion technology, digital wellbeing, meaningful work, post-sales world, intergenerational responsibility…

attention economypersuasion technologydigital wellbeingmeaningful workpost-sales worldintergenerational responsibilityto shape the futurehuman-centred sellingmoral imaginationto hold two ideas at onceguarded optimismwisdom gappurpose beyond quotatechnological determinismhuman agencytechno-optimismtechno-pessimismfuture of persuasionhumane sellingethical technologyselling with purpose

Lesson60

Revise and check: your leadership manifesto

Grammar reviewReview: all the course grammar

20 new words: leadership manifesto, leadership philosophy, operating principles, personal values, to put it in writing, to stand for something…

leadership manifestoleadership philosophyoperating principlespersonal valuesto put it in writingto stand for somethingto live bycredopublic commitmentleadership brandto evolve your viewslegacy statementto leave things bettervaledictoryfinal reflectionto close a chapterto pass the torchonwardguiding starto lead with values

Despre cursul English for Sales, nivelul Advanced

Dacă ești lider de vânzări, director de venituri sau executive în căutarea unor cursuri de engleză online care să se potrivească programului tău încărcat, ai ajuns în locul potrivit. Nivelul Advanced (CEFR C1 → C2) din cadrul platformei englishschool.pro este conceput pentru profesioniștii care au nevoie de o engleză sigură și precisă în mediul B2B internațional, la negocieri strategice și în fața comitetelor directoare. Nu este vorba despre engleză generală, ci despre un program riguros adaptat realităților din businessul modern.

Cursul cuprinde 60 de lecții împărțite în 10 unități tematice esențiale: 1. Revenue strategy; 2. Scaling the revenue organisation; 3. Revenue operations; 4. Contracts, law and governance; 5. Strategic deals and finance; 6. Crisis and reputation; 7. Mergers, acquisitions and the sales force; 8. Persuasion and executive presence; 9. Global selling and culture; și 10. Leadership and legacy. Printre subiectele abordate în cadrul lecțiilor se numără Writing the revenue strategy, The sales leadership offsite, Buying a competitor's book of business, IPO roadshows and investors, Persuading sceptical boards and buyers, precum și Facing the media sau AI and the future of selling.

Pe parcursul acestor lecții de engleză, vei aprofunda structuri gramaticale complexe, indispensabile unui lider: Noun clauses as subjects and objects (What worries me is whether…), The formal future, Stance and viewpoint adverbials (frankly, ironically, tellingly), Advanced comparison, Complex prepositions, Preparatory 'it' as object, Criticism and annoyance with modal perfects, Absolute constructions (With the deadline looming, …), dar și reguli avansate de formare a cuvintelor, inversiune după expresii de timp, diativa pasivă, condiționale formale, subjunctive formulaice, fraze nominale complexe, structuri cleft avansate, gramatica titlurilor de presă, limbaj vag și de aproximare, precum și nuanțe fine ale timpurilor verbale și ale verbelor prepoziționale la nivelul C2.

Pe lângă gramatică, vei asimila în mod organic între 20 și 30 de cuvinte noi per lecție, ajungând la un total de 1258 de termeni de specialitate, în timp ce cuvintele învățate anterior revin constant în exerciții pentru a fi fixate pe termen lung. Platforma interactivă de pe englishschool.pro este adaptată pentru telefon, oferind exerciții interactive pe fiecare pagină, înregistrări audio autentice, texte de lectură, un dicționar integrat în lecție cu traduceri în română și rusă, dar și o listă personală de cuvinte.

După parcurgerea acestui nivel C1–C2, vei putea purta negocieri complexe la nivel executiv, vei redacta documente contractuale și strategice clare și precise, vei coordona echipe globale de vânzări și vei gestiona crize majore și comunicarea cu investitorii sau mass-media cu mai multă siguranță. Vei trece de la simpla utilizare corectă a limbii la o elocință persuasivă nativă.

Poți începe imediat și complet gratuit: primele 10 lecții sunt accesibile oricui, fără a fi nevoie de un cont, iar lecțiile 11–20 devin gratuite odată ce te înregistrezi cu numele și adresa de e-mail. Pentru studiu independent pe termen lung, întregul nivel (toate cele 60 de lecții) costă doar 210 lei, plătiți o singură dată, oferind acces pe viață și o garanție de rambursare integrală în termen de 14 zile.

Dacă simți nevoia de interacțiune directă și feedback personalizat, poți opta pentru lecții individuale cu un profesor, online, cu o durată de 50 de minute, la prețul de 250 de lei per ședință. Prima lecție de probă este complet gratuită, oferindu-ți ocazia ideală de a testa metodologia înainte de a lua o decizie.

Întrebări și răspunsuri

Cât costă accesul la toate cele 60 de lecții ale cursului „English for Sales”?

Accesul complet pentru învățare pe cont propriu costă 210 lei, plătiți o singură dată, oferindu-ți acces nelimitat pe viață la toate materialele. În plus, primele 10 lecții sunt complet gratuite fără cont, iar lecțiile 11–20 sunt gratuite dacă îți creezi un cont.

Pot lua lecții individuale cu un profesor pentru acest curs?

Da, poți rezerva lecții online 1-la-1 de 50 de minute cu un profesor la prețul de 250 de lei per ședință. Prima lecție de probă este complet gratuită, astfel încât să poți începe fără niciun risc.

Ce nivel de cunoștințe îmi trebuie pentru a începe „English for Sales”?

Acest curs este conceput pentru nivelul Advanced (CEFR C1 → C2) și se adresează liderilor de vânzări și directorilor de venituri. Este ideal pentru profesioniști care folosesc deja limba engleză în mediul de afaceri și doresc să își perfecționeze comunicarea executivă.

О курсе English for Sales, уровень Advanced

Если вы являетесь руководителем отдела продаж, директором по развитию или топ-менеджером и ищете эффективные уроки английского языка онлайн под свой плотный график, этот курс создан для вас. Уровень Advanced (CEFR C1 → C2) на платформе englishschool.pro разработан для профессионалов, которым нужен уверенный английский в международной B2B-среде, на стратегических переговорах и при общении со скептически настроенными советами директоров. Это не просто общий английский, а глубокая языковая подготовка для реалий современного бизнеса.

Программа включает 60 уроков, разделенных на 10 ключевых модулей: 1. Revenue strategy; 2. Scaling the revenue organisation; 3. Revenue operations; 4. Contracts, law and governance; 5. Strategic deals and finance; 6. Crisis and reputation; 7. Mergers, acquisitions and the sales force; 8. Persuasion and executive presence; 9. Global selling and culture; и 10. Leadership and legacy. В ходе обучения вы разберете такие темы, как Writing the revenue strategy, The sales leadership offsite, Buying a competitor's book of business, IPO roadshows and investors, Persuading sceptical boards and buyers, Facing media и AI and the future of selling.

В плане грамматики курс охватывает самые сложные структуры уровня C1–C2: Noun clauses as subjects and objects (What worries me is whether…), The formal future, Stance and viewpoint adverbials (frankly, ironically, tellingly), Advanced comparison, Complex prepositions, Preparatory 'it' as object, Criticism and annoyance with modal perfects, Absolute constructions, словообразование с помощью префиксов и суффиксов, конверсию в бизнесе, инверсию после временных конструкций, пассив с двумя объектами, формальные условные предложения, формульные сослагательные наклонения, сложные именные группы, продвинутые клов-конструкции (cleft sentences), грамматику заголовков новостей, а также язык неточных формулировок и разговорные маркеры дискурса.

На каждом уроке вы будете осваивать от 20 до 30 новых слов (всего 1258 терминов), при этом ранее пройденная лексика регулярно возвращается в упражнениях для надежного закрепления в памяти. Интерактивная платформа на englishschool.pro отлично работает на телефоне: вас ждут интерактивные упражнения на каждой странице, аудиозаписи для прослушивания, тексты для чтения, встроенный в урок словарь с переводом на русский и румынский языки, а также ваш личный список слов.

После прохождения этого уровня вы сможете уверенно вести сложные переговоры на высшем уровне, составлять безошибочные контракты и стратегические документы, управлять глобальными командами продаж и грамотно разрешать кризисные ситуации при общении с инвесторами и прессой. Вы перейдете от простого понимания языка к убедительной речи на уровне носителя.

Вы можете начать обучение прямо сейчас совершенно бесплатно: первые 10 уроков доступны каждому без регистрации, а уроки с 11 по 20 открываются бесплатно при создании аккаунта. Полный курс для самостоятельного изучения (все 60 уроков) стоит всего 210 леев при единоразовой оплате, дает бессрочный доступ и гарантию возврата средств в течение 14 дней.

Если вам важна живая практика и персонализированная обратная связь, вы можете заниматься индивидуально с преподавателем онлайн. Длительность занятия — 50 минут, стоимость — 250 леев. Первый пробный урок проводится бесплатно, что позволяет вам оценить формат без каких-либо финансовых рисков.

Вопросы и ответы

Сколько стоит полный доступ ко всем 60 урокам курса «English for Sales»?

Полный доступ для самостоятельного обучения стоит 210 леев при единоразовой оплате, предоставляя бессрочный доступ ко всем материалам. Первые 10 уроки доступны бесплатно без регистрации, а уроки 11–20 бесплатны при создании аккаунта.

Можно ли заниматься по этому курсу с преподавателем индивидуально?

Да, вы можете забронировать индивидуальные онлайн-занятия 1 на 1 с преподавателем длительностью 50 минут за 250 леев за урок. Самое первое пробное занятие предоставляется абсолютно бесплатно.

Какой уровень английского необходим для старта на курсе «English for Sales»?

Курс разработан для уровня Advanced (CEFR C1 → C2) и предназначен для руководителей отдела продаж и топ-менеджеров. Он подходит тем, кто уже уверенно использует английский в работе и хочет улучшить свою бизнес-коммуникацию.

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