Listening: Why did we lose the Apex deal?
Audiție: discuție despre un contract ratat. Ascultă un dialog realist de la birou și completează spațiile libere pentru a înțelege ce s-a întâmplat cu o propunere comercială.
Аудирование: обсуждение упущенного контракта. Слушайте реалистичный диалог в офисе и заполняйте пропуски, чтобы понять, что произошло с конкретным коммерческим предложением.
Why did we lose the Apex deal?
Ashley and Andrew are reviewing a lost software contract in their Seattle office.
Why did we lose the Apex deal?
Listen and choose the right answer
What did Ashley initially think caused them to lose the deal?
- A lower competitor price
- A missing software feature
- Poor follow-up from Andrew
Did the client read Andrew's technical proposal?
- Yes, they read it very carefully.
- No, they didn't have enough time.
- Only the pricing section.
Why did the client actually choose the competitor?
- Because their software was faster
- Because the competitor rep remembered his name from an old trade show
- Because they offered a free trial
What action did Andrew take after the feedback call?
- He quit his job
- He lowered all software prices
- He updated the CRM with a field for personal client trivia
Listen again and complete the sentences
- Ashley: Andrew, I'm looking at our CRM dashboard, and I see we lost the Apex Corporation contract. What happened with that ____ ?
- Andrew: Well, Ashley, I just finished the ____ with their procurement manager in Seattle. It's really frustrating because we spent three weeks on that proposal.
- Ashley: They must have offered a lower price than us. We know their ____ is extremely high this quarter.
- Andrew: That's what I thought too, but the manager told me price wasn't even the primary ____ for their board.
- Ashley: Really? Then it must have been a ____ in our analytics module. Did they complain about our reporting tools?
Sources: photo by Ivan S on Pexels
Despre această lecție
Această lecție din cursul de engleză pentru vânzări te ajută să înțelegi de ce clienții refuză o ofertă. Vei învăța să folosești structuri gramaticale avansate pentru a analiza motivele eșecurilor în afaceri.
Об этом уроке
Этот урок из курса английского для продаж поможет вам понять, почему клиенты отклоняют предложения. Вы научитесь использовать продвинутые грамматические структуры для анализа причин неудач в бизнесе.