Nominalisation in Formal Writing

• Nominalisation means turning verbs and adjectives into nouns. It makes business documents and design strategies sound more formal, objective, and professional.
• Type
• Source Word
• Nominalised Form
• Example
• Verb
• decide
• the decision to
• The decision to pivot was difficult.
• Verb
• implement
• the implementation of
• The implementation of the new system took months.
• Adjective
• available
• the availability
• The availability of data shaped our roadmap.
• Adjective
• prioritize
• the prioritization of
• The prioritization of core features helped the team.
• Remember
• Use nominalisation to remove personal pronouns and focus on processes or results.
• Always include proper articles (the, an) or possessive determiners before nominalised nouns.
• Follow nominalised verbs with 'of' or 'to' depending on the original verb structure.
• Keep sentences concise despite using heavier abstract nouns.
• Examples
• We analyzed the market carefully, which led to the decision to redesign the dashboard.
• Because the resources were limited, the prioritization of initiatives became crucial for Acme Corp in London.
• The availability of funding in Seattle allowed us to scale the research team.
• Common mistakes
• We made decision to change the UX.
• We made the decision to change the UX.
• The implement of the strategy was fast.
• The implementation of the strategy was fast.

Complete the sentences

• After a long meeting in Boston, we finally made (decide) ____ revise the user journey.
• Due to (available) ____ design tools, we tested the prototype quickly.
• At Microsoft in Redmond, (prioritize) ____ accessibility features is mandatory.
• We must ensure (align) ____ our goals with the enterprise vision.
• During the workshop in Manchester, (implement) ____ new design tokens took three days.
• We track success through (measure) ____ user engagement metrics.

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