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Listening: Dinner Napkin Strategy

Audiție: Strategia pe un șervețel. Urmărești o discuție informală despre inițiative și cercetare prin exerciții de audiție bazate pe un scenariu real dintr-o agenție.

Аудирование: Стратегия на салфетке. Вы прослушиваете неформальное обсуждение инициатив и исследований через упражнения по аудированию на основе реального сценария из агентства.

Dinner Napkin Strategy

Jeff, Amy, and Lily are sitting at a steakhouse in Austin during their annual design team offsite, looking over a messy spreadsheet on Jeff's iPad.

Listening: Dinner Napkin Strategy — Writing a design strategy

Dinner Napkin Strategy

True or false?

Jeff, Amy, and Lily started with twelve strategic pillars.

  • True
  • False

They wrote their new strategy on a hotel whiteboard in Seattle.

  • True
  • False

The first pillar they agreed on was the reduction of duplicated work.

  • True
  • False

Lily wanted to ignore accessibility standards on mobile screens.

  • True
  • False

Amy promised to draft the new strategic narrative on a one-pager.

  • True
  • False

Listen again and complete the sentences

  • Amy: You're completely right, Jeff. I mean, ____ twelve separate initiatives across four different platforms is just asking for total whiplash.
  • Lily: It has to be ____ duplicated work. We're rebuilding the same search components in Figma across three squads every single week.
  • Amy: That's easy: ____ research into every sprint. Too many product managers skip user testing because they think it slows down velocity.
  • Lily: Wait, let's take a photo of this napkin before the waiter takes the plates away. I'm putting it right into our main ____ tomorrow.
  • Jeff: Make sure you ____ this down to every chapter lead by Friday afternoon so they can update their roadmaps.

Sources: photo by Andrea Piacquadio on Pexels

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