Retro: The Analytics Wake-Up Call

Jeff, Amy, and Lily are sitting in a meeting room in their Seattle office, looking at survey data on the monitor.

Retro: The Analytics Wake-Up Call

True or false?

The team had been building for young solo travelers for eight months.

• True
• False

Jeff saw the survey data six months ago and immediately reported it.

• True
• False

Amy noticed that they wasted many billable hours on unused features.

• True
• False

The actual users of the platform turned out to be retired couples.

• True
• False

Lily wanted to jump straight back into Figma without doing interviews.

• True
• False

Listen again and complete the sentences

• Jeff: It's a total ____ . The actual users turning up on our platform are retired couples booking quiet weekend getaways.
• Amy: How did we miss this? We had a massive ____ in our analytics from day one.
• Amy: This is a massive ____ . We need to pivot right now before we burn through the rest of our funding.
• Jeff: I know, I'm really sorry. We'll have to ____ with a fresh brand identity and drop all those unnecessary social features.
• Lily: Let's ____ this new direction with actual user interviews tomorrow morning before touching any Figma files.

Sources: photo by Ketut Subiyanto on Pexels