Complete the sentences with the words from the box

overlook · assumption · data · users · users · assume · users · blind spot · misread · assumption · target segment

• Making a false ____ about our target audience cost the company thousands of dollars.
• Do you ____ that casual users want the same features as power users?
• Starting the project with a wrong ____ led to months of wasted wireframes.
• Our primary ____ segment consists of busy professionals in Chicago.
• Power ____ requested advanced keyboard shortcuts for the desktop app.
• Casual ____ usually only log in once or twice a month.
• When we interviewed actual ____ in Seattle, their feedback completely shocked us.
• The recent survey ____ shows that 80 percent of people prefer a simpler interface.
• It is easy to ____ the analytics if you do not filter out the test accounts.
• We did not mean to ____ the mobile navigation problems during testing.
• Failing to test with real customers was a major ____ in our strategy.

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