Listening: The Wrong Target Segment
Audiție: greșeli de segmentare. Ascultă o conversație reală dintr-un birou despre datele neașteptate din sondaje. Rezolvă exercițiile de ascultare pentru a verifica înțelegerea.
Аудирование: ошибки сегментации. Послушайте реальный разговор в офисе о неожиданных данных опросов. Выполните упражнения по аудированию, чтобы проверить понимание.
The Wrong Target Segment
Robert and Melissa discuss shocking new survey data in the Seattle office meeting room.
The Wrong Target Segment
Listen and choose the right answer
What group did the team originally design the app for?
- Young tech professionals
- Retired teachers
- High school students
Who turned out to be the actual users of the application?
- Software developers in San Francisco
- Retired teachers planning reunions
- Casual gamers in Portland
What specific feature did the power users keep asking for?
- Slack integrations
- Printable PDF exports
- Dark mode themes
How does Robert react to the new research findings at the end?
- He is angry and wants to fire the research team
- He thinks it saved them from building the wrong product
- He decides to ignore the survey data completely
Listen again and complete the sentences
- Melissa: Sure, Robert. I've been reviewing the ____ all morning, and honestly, we made a huge mistake.
- Melissa: That was our biggest wrong ____ . Our target segment isn't software developers in their twenties at all.
- Melissa: I know, but we had a massive ____ because we totally overlooked anyone outside the tech bubble.
- Robert: So who are our actual users then? Are they ____ from smaller towns?
- Robert: That's an incredible eye-opener. No wonder our ____ kept asking for printable PDF exports instead of Slack integrations.
Sources: photo by Vitaly Gariev on Pexels
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