Complete the sentences with the words from the box

discount creep · discounting habit · give away margin · list price integrity · deep discount · end-of-quarter discount · train customers to wait · defend price · value erosion · price erosion · margin leakage

• If we keep cutting rates, our chronic ____ will destroy our profitability in London.
• Our finance team in Manchester hates the aggressive ____ we run every September.
• Severe ____ in Birmingham has reduced our average deal size by fifteen percent.
• Uncontrolled rebates in Liverpool are causing serious ____ across our key accounts.
• If we always cave in early, we will ____ to wait for the final week.
• Maintaining strict ____ in Newcastle ensures our brand remains premium and trusted.
• Offering a ____ in Sheffield last Tuesday was a major mistake by the sales team.
• Giving extra perks away for free means we continue to ____ needlessly in Leeds.
• Constant discounting leads to long-term ____ for our software products in Bristol.
• Small unauthorized price cuts cause a dangerous ____ over the financial year.
• Sales reps in London must learn how to ____ against aggressive procurement teams.

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