Noun Clauses as Subjects and Objects

• Noun clauses function as subjects or objects in advanced sentences. We use words like the fact that, whether, what, and how to structure complex thoughts in revenue discussions.
• Clause Type
• Conjunction / Pronoun
• Example in Sales Strategy
• Subject Clause
• What...
• What concerns the board in Boston is whether the partner channel will scale.
• Object Clause
• the fact that...
• We cannot ignore the fact that enterprise customers prefer direct sales forces.
• Subject Clause
• Whether...
• Whether we adopt product-led growth remains undecided in Seattle.
• Remember
• Place noun clauses at the beginning of a sentence when acting as the primary subject.
• Use 'whether' instead of 'if' when presenting alternatives in formal business discourse.
• Ensure the verb following a long subject noun clause agrees in singular form.
• Examples
• What surprises our CRO in Chicago is how quickly the self-serve motion accelerates.
• The board questioned whether the hybrid model might cannibalise existing direct revenue.
• We must address the fact that our customer acquisition cost has risen sharply.
• Common mistakes
• What worries me is if we can disintermediate the distributor in Denver.
• What worries me is whether we can disintermediate the distributor in Denver.

Complete the sentences

• ___ worries our team in Austin is (what) ____ the high cost of acquisition.
• We must consider (fact) ____ marketplace listings generate lower margins.
• ___ we should expand the partner channel remains unclear in Dallas. (whether) ____
• The finance director discussed (how) ____ hybrid motions impact cash flow.
• ___ matters most to our CEO in New York is coverage efficiency. (what) ____
• They debated (whether) ____ to launch a self-serve motion.

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