Choose the right word

• Forming a strategic ___ with Microsoft helped us scale our cloud sales in Seattle. [strategic alliance / switching costs / coverage efficiency]
• We need to ___ a channel by diversifying our distributor base across the UK. [to make-or-break decision / to de-risk a channel / to rebalance channels]
• Choosing between direct sales and partners in Chicago is a make-or-___ decision. [break decision / cost / strategy]
• High switching ___ in enterprise software prevent clients from migrating easily. [costs / alliances / economics]
• Excessive dependency ___ partners in Boston leaves our revenue vulnerable. [on / in / at]
• Improving coverage ___ in rural Texas requires hiring local account executives. [efficiency / motion / listing]
• The CRO plans to ___ channels next month to focus more on direct accounts. [to rebalance channels / to cannibalise / to disintermediate]
• Our new channel ___ prioritizes enterprise distributors over small resellers. [strategy / alliance / cost]
• Shifting to a direct-to-___ model in London increased our profit margins. [customer / channel / partner]
• Analyzing channel partner ___ helps us negotiate better commission rates. [economics / costs / alliances]

Sources: photo by Arina Krasnikova on Pexels