Listening: New Logos or Account Growth?
Audiție: New Logos or Account Growth. Ascultă un dialog real din Denver despre strategia de vânzări. Prin această audiție în limba engleză vei înțelege cum discută directorii despre bugete și provocări.
Аудирование: Новые логотипы или рост аккаунтов. Прослушайте реальный диалог коллег из Денвера о планах продаж. Это аудио поможет вам лучше воспринимать на слух бизнес-английский и понимать аргументы руководства.
New Logos or Account Growth?
Ben and Laura are reviewing next quarter's sales strategy in a meeting room in Denver.
New Logos or Account Growth?
Listen and choose the right answer
What is Ben's primary concern at the start of the meeting?
- Falling behind on new logo acquisition
- The rising cost of customer service
- The office lease in Denver
What does Laura argue is keeping the company profitable?
- Aggressive cold calling
- Net revenue retention
- Reducing employee salaries
What do Ben and Laura discover after checking the budget slides?
- They are completely bankrupt
- They have completely different goals
- They actually proposed the exact same budget split
What is the final twist at the end of their argument?
- They start arguing over who gets an extra fifty thousand from the CEO's fund
- They decide to resign from the company
- They cancel the meeting and go home
Listen again and complete the sentences
- Ben: Look at these quarterly numbers, Laura, because we're clearly falling behind on ____ acquisition.
- Laura: We're falling behind because our ____ has doubled since last year, Ben.
- Ben: That happens when you enter a new market, whereas we need fresh ____ to survive.
- Laura: Even though new logos look great on presentation slides, our ____ is what keeps us profitable.
- Ben: We can't ignore the ____ , but we need to overstretch our limits to catch competitors.
Sources: photo by Antoni Shkraba on Pexels
Despre această lecție
Acest curs avansat de limba engleză pentru directorii de vânzări și Key Account Managers din Moldova abordează dilema strategică dintre atragerea de clienți noi și extinderea conturilor existente. Veți învăța să folosiți structuri complexe de contrast și concesie pentru a vă susține propunerile în ședințele de management.
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