Listening: The Cup That Saved the Launch
Audiție: O coincidență periculoasă. Ascultă un podcast despre o eroare legată de un logo și verifică-ți atenția prin exerciții de tip adevărat sau fals.
Аудирование: Опасное совпадение. Прослушайте подкаст об ошибке с логотипом и проверьте свое понимание с помощью упражнений в формате верно или неверно.
The Cup That Saved the Launch
A live recording of the 'Design Debacles' podcast in Austin, discussing a close call with a major brand refresh.
The Cup That Saved the Launch
True or false?
The rebrand was for a fitness chain based in Seattle.
- True
- False
The legal team spotted the lookalike logo first.
- True
- False
The team had to do a last-minute redesign over the weekend.
- True
- False
The press release was delayed by a whole month.
- True
- False
An intern noticed the similar logo on a coffee cup.
- True
- False
Listen again and complete the sentences
- Rebecca: Well, Mike, we had spent six months working on a brand refresh. The client wanted a fresh logo reveal and a slick new identity. We did a trademark search, but honestly, our ____ missed a tiny detail in another state.
- Mike: So you were ready to ____ everything. But then something happened on Friday afternoon, didn't it?
- Rebecca: It was terrifying. We were having a crisis meeting because our junior designer brought in a takeaway coffee cup from a local cafe in Seattle. On that cup was an identical ____ logo belonging to a tech startup.
- Mike: Unbelievable! So how did you pull it off before the ____ ?
- Rebecca: We had to ____ the entire design instantly. We went into a frantic last-minute redesign. Everyone stayed up all weekend drinking terrible coffee.
Sources: photo by cottonbro studio on Pexels
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