Listening: The Four-Day Miracle
Audiție: Un rebrand dificil. Ascultă un dialog real despre o criză juridică și testează-ți înțelegerea prin întrebări grilă și completarea propozițiilor.
Аудирование: Сложный ребрендинг. Прослушайте реальный диалог о юридическом кризисе и пройдите аудирование с помощью вопросов с выбором ответа и заполнения пропусков.
The Four-Day Miracle
Ben tells Laura in a Seattle coffee shop about a rebrand that almost collapsed because of a trademark issue.
The Four-Day Miracle
Listen and choose the right answer
How long had Ben's team been working on the original brand identity?
- Over six months
- Exactly four days
- Two weeks
Why did the legal team call the designers?
- The client refused to pay the agency.
- A rival firm had registered a similar lookalike logo.
- The press release contained a typo.
How long did the team take to complete the last-minute redesign?
- Two weeks
- Six months
- Four days
What did the client think of the second logo?
- They preferred it even more than the original one.
- They hated it and canceled the project.
- They asked for more changes in Figma.
Listen again and complete the sentences
- Laura: Ben, how did that huge ____ project for the fintech startup in Boston finally end?
- Ben: Oh, it was absolute chaos from start to finish, Laura! We had been working on the new ____ for over six months.
- Ben: Exactly, and we had already printed all the outdoor signs for the big ____ when the legal team called us.
- Laura: You're joking! Did something go wrong with the ____ search?
- Laura: That sounds like a total nightmare right before your scheduled ____ .
Sources: photo by Polina Zimmerman on Pexels
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Această lecție de engleză pentru designeri din Chișinău se concentrează pe povestirea unor evenimente trecute folosind timpurile narative. Vei învăța cum să discuți despre proiecte de design eșuate sau salvate în ultimul moment.
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Этот урок английского для дизайнеров из Кишинева посвящен описанию прошлых событий с использованием повествовательных времен. Вы научитесь рассказывать о сорванных или спасенных в последний момент дизайн-проектах.