The Austin Sales School Cold Calling Guide

First, smile before you dial because your positive energy travels through the phone, even though the client can't see your face. When you make a call, always remember that field sales and business development need patience.

Then, check your cold list carefully while you prepare your opening line. You don't want a bad line or a sudden hang up to ruin your morning. Speak clearly because first impressions matter.

Next, deliver your hook and value statement quickly. If the receptionist tries to stop you, stay calm and try to get past the gatekeeper to reach the decision maker.

After that, ask the right questions to qualify a lead and find their main pain point. Listen closely while they talk about their problems.

Finally, always ask for a meeting before you end the call. If they say no, don't worry. Just take good notes in your CRM and keep going.

Read again and choose the right answer

What is the secret first step in the guide?

• Drink coffee
• Smile before you dial
• Check the catalog

What should you do if a receptionist answers?

• Hang up immediately
• Try to get past the gatekeeper
• Ask for a brochure

Why do you ask questions during the call?

• To qualify a lead and find pain points
• To talk about the weather
• To test the phone connection

What must you do at the end of the call?

• Send an email
• Take notes and ask for a meeting
• Close your computer

Sources: photo by Vitaly Gariev on Pexels