Listening: The Five-Year Horizon
Audiție: Planificarea strategică în Seattle. Asculți un dialog între lideri de vânzări și rezolvi exerciții de audiție pentru a înțelege cum se stabilesc prioritățile pe termen lung și cum se gestionează concurența.
Аудирование: Стратегическое планирование в Сиэтле. Прослушайте диалог между руководителями продаж и выполните упражнения на аудирование, чтобы понять, как расставляются долгосрочные приоритеты и управляется конкуренция.
The Five-Year Horizon
A CRO and a head of strategy meet late in the evening in Seattle to finalize their long-term revenue roadmap.
The Five-Year Horizon
Listen and choose the right answer
What is Ryan and Brittany's initial main focus for their five-year plan?
- Exiting the direct sales force entirely
- Launching a platform play and expanding internationally
- Merging with Apex Corp in Boston
What alarming news does Brittany share during their meeting?
- Their main investor has withdrawn funding
- Apex Corp is slated to announce their secret platform play tomorrow
- The UK market has banned their software
How do they decide to respond to the competitor's upcoming announcement?
- By delaying their own product launch by a year
- By canceling the international expansion
- By accelerating their Manchester market entry and rewriting the press release tonight
Who does Ryan need to call in Denver?
- The lead investor
- The head of engineering
- The PR agency director
Listen again and complete the sentences
- Ryan: Brittany, look at this ____ model we've built for the Seattle office. We're on the verge of making decisions that'll shape our next five years.
- Ryan: We're dropping the legacy reseller network because our direct sales force is performing much better. That old partner channel just doesn't fit our ____ .
- Brittany: That makes sense, but what about our ____ plans into the UK? That initiative is slated to launch right after we secure the new funding.
- Ryan: London is a priority, but our real focus right now is that ____ we discussed with the board. It's an asymmetric bet with incredible option value.
- Brittany: I agree completely with the ____ it brings, provided we have enough downside protection. What worries me is whether we can keep it confidential.
Sources: photo by Vitaly Gariev on Pexels
Despre această lecție
Acest curs ajută directorii de vânzări și CRO-ii din Chișinău să discute pariurile pe termen lung în engleză la nivelul C1-C2. Veți stăpâni exprimarea formală a viitorului și strategii complexe de piață.
Об этом уроке
Этот курс помогает директорам по продажам и CRO из Кишинева обсуждать долгосрочные ставки на уровне C1-C2. Вы освоите формальное выражение будущего и сложные рыночные стратегии.