Advanced Comparison Structures in Logistics

• When benchmarking carrier performance in US logistics, precise comparative structures help executives highlight significant operational variances between companies based in cities like Chicago or London.
• Structure
• Logistics Context
• Example
• every bit as…
• Equal performance levels
• Apex Logistics in Dallas is every bit as efficient as Swift in Phoenix.
• nowhere near as…
• Major performance gap
• Our brokerage is nowhere near as profitable as Echo Global in Chicago.
• a far cry from…
• Dramatic divergence
• Their modern fleet in Atlanta is a far cry from our outdated trucks.
• more of a… than a…
• Reclassifying an issue
• This is more of a strategic failure than a simple routing error.
• twice the size of
• Scale and capacity
• J.B. Hunt in Lowell operates a fleet twice the size of ours.
• Remember
• Use 'every bit as' with an adjective or adverb to show complete equality between two peer carriers.
• Use 'nowhere near as' to emphasize that a competitor falls significantly short of a benchmark.
• Use 'a far cry from' to highlight a profound, qualitative difference in operating standards.
• Use 'twice the size of' with exact multipliers before noun phrases denoting capacity or revenue.
• Examples
• Knight Transportation in Phoenix is every bit as dependable as our regional carrier.
• Their average transit time is nowhere near as fast as FedEx Freight in Memphis.
• Our current operating ratio in Boston is a far cry from the best-in-class standard.
• XPO Logistics in Greenwich operates a network twice the size of our brokerage.
• Common mistakes
• Their safety score is every bit like ours.
• Their safety score is every bit as good as ours.
• Our revenue is twice larger than theirs.
• Our revenue is twice the size of theirs.

Complete the sentences

• Operating out of Seattle, our new terminal is (every bit as) ____ efficient as the facility in Portland.
• The brokerage in Miami is (nowhere near as) ____ profitable as Landstar in Jacksonville.
• Their antiquated dispatch software is (a far cry from) ____ the advanced TMS used in Houston.
• This quarterly loss is (more of a) ____ capacity issue than a pricing problem.
• Prime Inc. in Springfield runs a fleet (twice the size of) ____ our regional fleet in Baltimore.
• Their compliance record in Denver is (nowhere near as) ____ stellar as Werner Enterprises in Omaha.

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