Case Study: Fixing the San Diego Delivery App

Studio: PixelCraft Agency, San Diego
Project: FoodExpress App Redesign

First, our team at PixelCraft met with the client because stakeholders were worried about a drop in daily active users. The old design was clumsy, and the app used to crash while customers were paying for lunch.

Although the client had a tight deadline, we insisted on doing proper research. We interviewed users and collected data to see where people lost work during checkout. Then, Tom sketched ideas on paper while Steve built interactive wireframes in Figma.

While we were testing the prototype with local users, we noticed a major issue with the payment buttons, so we had to change the plan and simplify the checkout flow.

We launched the final design last month. The results were fantastic: the app store rating went from 2.1 to 4.6 stars, and orders increased by forty percent. However, our favorite user review said: 'The new app is super fast, but where is the old blue button?'

Read again and choose the right answer

Why did stakeholders worry about the old app?

• Because there was a drop in daily active users
• Because the developers left the agency
• Because the logo was too small

What happened while customers were paying in the old app?

• The app used to crash
• Users got a free coffee
• The screen turned red

Why did Steve and Tom have to change the plan?

• Because testing showed a major issue with payment buttons
• Because the client asked for a new logo
• Because they lost their work in Figma

What was the most common funny reaction in user reviews?

• Where is the old blue button?
• Why is the app so slow?
• Can I get a discount?

Sources: photo by Dzenina Lukac on Pexels