Listening: Why is conversion dropping?
Audiție: De ce scade conversia. Ascultă o discuție reală despre o problemă de checkout și rezolvă exerciții de audiție pentru a înțelege cum investighează designerii anomaliile.
Аудирование: Почему падает конверсия. Прослушайте реальный разговор о проблеме с оплатой и выполните задания по аудированию, чтобы понять, как дизайнеры расследуют аномалии.
Why is conversion dropping?
Sean and Allison look at the analytics dashboard in their Boston office to investigate a sudden drop in the checkout funnel.
Why is conversion dropping?
Listen and choose the right answer
What is the main problem Sean and Allison are investigating?
- A sudden drop in the conversion rate
- An increase in subscription prices
- A bug in the mobile app navigation
What does Sean initially think caused the problem?
- A tracking bug in the analytics script
- The new payment step launched on Tuesday
- Confusing copy in the registration form
How do they find out what is actually happening?
- By reading customer support emails
- By watching session replays in Hotjar
- By asking the engineering team for a report
What is the real culprit behind the abandoned carts?
- A server outage during payment processing
- A confusing red error message that looks like a card rejection
- An accidental change in subscription pricing
Listen again and complete the sentences
- Sean: Allison, have you looked at the dashboard this morning? Our ____ just took a massive dip.
- Allison: Yeah, I saw it ten minutes ago. The whole checkout ____ is bleeding users since yesterday's release.
- Sean: It must be the new payment step we launched on Tuesday. Users are hitting a huge ____ right there.
Sources: photo by Kindel Media on Pexels
Despre această lecție
Bun venit la cursul de engleză dedicat designerilor din Moldova care lucrează cu echipe internaționale din SUA și Marea Britanie. Această lecție te ajută să discți metrici de produs și cauze ale scăderii conversiei în engleză.
Об этом уроке
Добро пожаловать на курс английского языка для дизайнеров из Молдовы, работающих с международными командами из США и Великобритании. Этот урок поможет вам обсуждать продуктовые метрики и причины падения конверсии на английском.