Words you know: complete the sentences

pull the plug · strategic pillar · strategic pivot · design strategy · cut corners

• Our primary ____ must align with the business goals of the Seattle office.
• User research is a key ____ for our mobile app project in London.
• We should never ____ on usability testing just to meet a tight deadline.
• Management decided to ____ on the outdated desktop software in Boston.
• The design team made a ____ after reviewing user feedback from Chicago.

Remember: Nominalisation

• The board made a firm ___ to reduce the budget for the new app in Boston. [decide / decision]
• We must check the ___ of senior developers in the London office. [availability / available]
• Her quick ___ helped the team in Seattle avoid a major design error. [respond / response]
• The ___ of the new software in Austin took longer than expected. [implementation / implement]

Remember: Contrast and Concession

• ___ the runway is short, the team in Chicago remains optimistic. [Although / Despite]
• ___ of the tight budget, they built a remarkable interface in London. [Despite / Even though]
• Sean focuses on financial metrics, ___ Allison prioritizes visual design. [whereas / despite]
• Much ___ we love perfectionism, we must launch the product in New York now. [as / though]

Sources: photo by Diana ✨ on Pexels