Deciding the Surviving Brand

Jeff, Amy, and Lily are meeting in a glass-walled conference room in Seattle to finalize the brand architecture decision following their recent corporate acquisition.

Deciding the Surviving Brand

True or false?

Jeff argues that the larger brand should automatically survive based on revenue.

• True
• False

Lily's smaller brand turns out to be the customer favorite.

• True
• False

The meeting takes place in a conference room in Boston.

• True
• False

Amy notes that customer loyalty is a fragile thing after the merger.

• True
• False

Jeff refuses to let Lily lead the new brand architecture.

• True
• False

Listen again and complete the sentences

• Jeff: Good morning, everyone. We've got a tight schedule today, so let's dive straight into our ____ for the combined entity.
• Amy: Frankly, Jeff, it's been a rough week of data collection, but our ____ has finally compiled the customer metrics from Denver and Austin.
• Amy: In light of the recent ____ , we can't ignore the fact that customer loyalty is a fragile thing. What worries me is whether customers will stick around.
• Jeff: But let's look at the integration timeline. By virtue of our larger infrastructure, we're slated to roll out the ____ much faster.
• Lily: It'd require some heavy lifting on ____ , but our design consolidation team is already poised to handle the shift.

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