Internal Integration Memorandum: Fleet & Digital Consolidation

In light of the recent merger between Horizon Air and Sterling Aviation based in Dallas, this memorandum outlines our strategic plan for design consolidation, brand architecture, and digital experience across all domestic flights.

With regard to our digital ecosystem, the integration lead has completed a comprehensive maturity assessment. Sterling Aviation possessed a much more sophisticated design maturity model, whereas Horizon Air suffered from a noticeable capability gap in mobile ticketing.

By virtue of our combined engineering power, we're slated to merge both apps into a unified customer experience. However, much as executives want a fast transition, we must avoid creating unnecessary friction for frequent flyers.

In view of potential talent mapping challenges, leadership selection for the new design studio has been finalized. Samantha will direct the brand portfolio, while Sam and Michelle will oversee duplicate tooling and redundant roles.

Notwithstanding the pressure from investors to rebrand every aircraft immediately, day-one readiness requires a pragmatic approach. Changing liveries across three hundred planes is a far cry from updating a simple website.

In the wake of extensive customer research, we recognize that our passengers value reliability above all else. A sudden culture clash among cabin crews would only compound existing anxieties about the merger.

To prevent any disruption, the executive board has established a strict operational rule. No customer will need to learn a new app for six months following the final integration announcement.

Sam noted during yesterday's briefing that every bit as much care must go into our internal documentation as into consumer-facing touchpoints. A crisp narrative is essential for internal alignment.

Michelle emphasized that our combined roadmap must account for anticipated objections from frequent flyers. Probing directors will undoubtedly question why two distinct loyalty programs still exist.

Supposing we manage this transition with absolute transparency, we'll retain our core audience. Otherwise, we risk alienating the very travelers who built our business over the last decade.

Read again and choose the right answer

Which two airlines are merging according to the memo?

• Horizon Air and Sterling Aviation
• Delta Wings and Pacific Express
• Summit Airways and Metro Jet

What is the key rule established for the airline's app in the memo?

• Every user must download a new app within a week.
• No customer will need to learn a new app for six months.
• The app will be completely discontinued for a year.

Who will direct the brand portfolio for the combined airline?

• Michelle
• Sam
• Samantha

Where are Horizon Air and Sterling Aviation based?

• Dallas
• Seattle
• Denver

Sources: photo by RDNE Stock project on Pexels