Choose the right word

• High ___ discouraged us from migrating our database infrastructure to another cloud provider in London. [switching costs / dependency risks / proofs of concept]
• Relying entirely on a single vendor in Manchester creates an unacceptable ___ that we must mitigate. [competitive moat / dependency risk / make-or-break decision]
• Given the rising maintenance expenses, we decided to ___ the customer service department ___. [bring in-house / farm out / de-risk]
• The board intends to ___ non-essential payroll administration to a specialised firm in Leeds. [bring in-house / farm out / reinvent the wheel]
• Before committing capital, our engineering team in Bristol must complete a thorough ___. [proof of concept / switching cost / commoditised service]
• Diversifying our supplier base in Sheffield will help us ___ the entire supply chain. [de-risk / reinvent the wheel / farm out]
• Choosing whether to acquire our competitor in Glasgow is a ___ for our executive team. [make-or-break decision / competitive moat / proof of concept]
• Instead of writing proprietary code from scratch, our developers should avoid trying to ___. [reinvent the wheel / bring in-house / de-risk]
• Basic cloud storage has become a commoditised ___ with very low profit margins. [service / capability / alliance]
• Our proprietary logistics algorithm creates a strong ___ that protects our market share from rivals. [competitive moat / dependency risk / switching cost]

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