The Unnecessary Redesign

A design director and her deputy discuss a costly app overhaul in their Seattle office.

The Unnecessary Redesign

Listen and choose the right answer

What do Ashley and Andrew realize about the app redesign?

• They should have built a completely new navigation menu from scratch
• They needn't have rebuilt the whole app because users only hated the menu
• They ought to have spent more money on marketing in London

Why didn't Ashley stop the premature launch in June?

• She was on holiday in the mountains and did not approve it
• She was busy preparing for the investor update in Seattle
• She ignored all the warning signs from customer support

Who actually approved the update while Ashley was away?

• The lead developer in Austin
• The board of investors in London
• Andrew, the deputy design director

What is their main conclusion for future projects?

• Evolution, not revolution, must be their guiding philosophy
• They should never use Figma for full overhauls again
• They need to avoid accountability meetings entirely

Listen again and complete the sentences

• Andrew: So am I, Ashley. The full overhaul we did in Figma created so much ____ .
• Andrew: Exactly. We could have tested a small ____ instead of rushing into a massive change.
• Andrew: True, but customer feedback was messy and we lacked proper ____ data.
• Ashley: It was such a ____ . I feel like our course of action was completely flawed from day one.
• Ashley: You're kidding me, Andrew! You approved the whole ____ yourself?

Sources: photo by AlphaTradeZone on Pexels