Check what you remember

Which term describes the process of turning verbs into nouns to create a more formal, objective tone?

• Nominalisation
• Hedging
• Cohesion

In formal corporate writing, what is the primary function of hedging?

• To make assertions sound absolute and unquestionable
• To soften claims and mitigate potential risks
• To replace all passive verbs with active ones

What does 'strategic drift' refer to in a corporate context?

• The successful alignment of all business units
• A gradual loss of competitive advantage and alignment with the environment
• The precise allocation of resources to new markets

When writing about two previous points in Boston and Chicago, which pair of words provides excellent cohesion?

• the first / the second
• the former / the latter
• this one / that one

What is meant by a 'strategic trade-off'?

• Trading company shares on the London Stock Exchange
• Choosing to forego one strategic benefit to gain another
• Outsourcing the entire value chain to a third party

Which phrase is best suited for formal hedging in a strategy document?

• Everyone knows that this will fail
• It would appear that further diagnosis is required
• We demand immediate action now